The Swagger Waggon campaign by Saatchi & Saatchi LA for Toyota.
This is a strategy I having been wanting to try for a Minivan or MPV for ages. Because the choice of a vehicle like this is often seen as a sign that you have simply accepted your life as a parent and 'given up' it...
I have put together a few thoughts on the role of communications in the recent UK general election campaign. Given that we saw it from the inside.
At some point I will get round to adding in all the examples and links but have this to be getting on with.
For some strange reason when I uploaded...
The post on Client briefs and briefings seems to have got a bit of interest so I thought I'd make available a rudimetary briefing format for Clients to agencies.
I'm sure that it's not perfect but it may help, especially if your clients or you as a client don't have an approach to briefing that is...
This is a short paper I wrote for Clients to help them create better briefs for their agencies and therefore get more effective work out of them.
Lets start with a clear definition of roles – for the people and documents involved in briefing.
Clients are marketing professionals and brand guardians. You understand what performance the business...
This is the new Carlsberg commerical from Saatchi & Saatchi aimed at galvanising the nation behind the England football team over the summer in South Africa.
It's based on the idea that Carlsberg don't do team talks but if they did they would be the best team talks in the world. In truth the ad is...
David Cameron's big society is as close to a way over complicated planning thought as you get in politics - intellectually interesting to the political elite no doubt but incomprehensible for normal people. This is a film we have just made to hit home the downsides of DIY government.
You can personalise the film here...