Monthly archive December, 2011
‘Tis the season to obsess about trends.

‘Tis the season to obsess about trends.

  Image courtesy of SonOfJordan. For those of you frustrated by the lack of sense my trends presentation makes when you only have the charts, here is the story. I wrote it as a column for Brand Republic so its not identical but covers much the same ground.
Trends are trendy, insights get shit done

Trends are trendy, insights get shit done

My new rubber stamp. If there is enough interest I might get some more made. I gave a talk at Haymarket’s Trends Plus conference this week. I’m sure it was a wonderful shindig – the speakers I saw were excellent – but I couldn’t help feeling a bit contrary about a conference on trends. I’ve...
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