Monthly archive November, 2013
Brands should be needed not needy

Brands should be needed not needy

Needy is a wonderful word to describe someone that craves rather too much of something from us rather too much, whether attention, help, love, sex or friendship. Someone who is needy exhibits desperation for attention that is inappropriate given the relationship that we have with them. They crave and cling and in short their neediness...
Trust: Every brand wants it but few know how to get it

Trust: Every brand wants it but few know how to get it

One of the murals depicting the Battle of the Bogside (August 1969) in Derry Londonderry, an enduring records of the conflict in Northern Ireland. Image courtesy of Paddy’s Wagon. Trust. There can be no rarer and more eagerly sought accolade in the world of brands and businesses right now than the trust of our people...
Guest Post: Can advertising be too good?

Guest Post: Can advertising be too good?

In this very rare guest post John Shaw, Chief Strategy Officer at WPP’s Team Red, asks whether sometimes advertising can be too good, not for the brand but for the consumer.   Long, long ago in the mid- 1980’s, Levi’s 501’s created a moment for me – a fashion moment, a music moment, an advertising...
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