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Category: Advertising

Posted on29/12/201929/12/2019Advertising, Brands

Language matters

by RichardLeave a comment on Language matters

Language matters. In 1994 the Conservative Government abandoned one of Margaret Thatcher’s flagship policies, the Community Charge. The charge was intended to replace domestic rates…

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Posted on01/10/201901/10/2019Advertising

Belief is our killer app

by RichardLeave a comment on Belief is our killer app

Tribalism has got an awfully bad name of late. Built on identity and identification, it has a noble birth. But the problem is that tribalism…

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Posted on09/07/201909/07/2019Advertising

Led by donkeys remind us of the power of outdoor

by Richard2 Comments on Led by donkeys remind us of the power of outdoor

It’s only half way through 2019 but an early contender for agency of the year is surely ‘Led By Donkeys’. And I mean that only…

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Posted on24/03/201901/10/2019Advertising, Planning

The power of powerful creative vehicles

by Richard1 Comment on The power of powerful creative vehicles

Recently I have got really interested in the concept of creative vehicles. Indeed I wrote about them for Campaign magazine in a piece about how…

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Posted on17/02/201901/10/2019Advertising, Articles and columns, Brands

Don’t let your marketing become famous

by Richard1 Comment on Don’t let your marketing become famous

In August 2003 Alistair Campbell, Tony Blair’s Director of Communications, resigned. For some months he had been at the centre of allegations that the intelligence…

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Posted on30/09/201819/02/2019Advertising

Advertising only ever works by consent

by Richard1 Comment on Advertising only ever works by consent

All of a sudden, the world of marketing has got very polite indeed. For years we have taken absolutely no notice of whether people actually…

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Posted on01/06/201825/11/2018Advertising, Planning

In praise of passive planning

by Richard5 Comments on In praise of passive planning

One of my favourite ads of all time is Honda Grrr. A Wieden & Kennedy classic, it’s still fresh and powerful a decade on, albeit…

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Posted on29/05/201825/11/2018Advertising, Articles and columns, Provocations

We need more ‘non-working marketing spend’, not less

by Richard2 Comments on We need more ‘non-working marketing spend’, not less

There are many phrases to which I take exception. I hate dead metaphors such as “Achilles’ heel”. I hate euphemisms that are designed to disguise…

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Posted on02/12/201701/06/2018Advertising, Planning, Provocations

Orthodoxy is toxic

by Richard3 Comments on Orthodoxy is toxic

All my heroes are equal but George Orwell is more equal than others. I’m not taken to affection for old Etonian propagandists, after all there…

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Posted on02/11/201719/05/2018Advertising, Articles and columns, Planning

The real genuis of ‘and’

by Richard2 Comments on The real genuis of ‘and’

There is one word the advertising industry really hates. In this word lies the root of all perceived evil. It’s only a little word but…

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Posted on26/10/201701/10/2019Advertising, Provocations

We need to think more about advertising

by Richard3 Comments on We need to think more about advertising

Adam Lury, one of the founders of the late, great and greatly missed HHCL, is perhaps one of our least recognised planning legends. The exponent…

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Posted on25/07/201702/12/2017Advertising, Planning

No more ‘millennial’ twaddle please

by Richard7 Comments on No more ‘millennial’ twaddle please

Peter Mead, the co-founder of Abbott Mead Vickers, had a profound dislike for one particular word. An old school ad man from a modest background,…

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Adliterate has been delivering radical thinking for the brand advice business for 20 years. My intention is to take a more radical view of issues in order to solve deep seated problems and I set myself against orthodoxy in any form. Adliterate is also deliberately provocative, because life is more fun that way. Much of my thinking on brand strategy is now availble in Feral Strategy, my new book which is available here.

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