If anyone is interested I have uploaded my speech from The APG's Battle of Big Thinking as well as the slides.
For regular readers many of the themes will be very familiar.
Image courtesy of Wikimedia.
I'm in love with the aphoristic form as you well know. And I think they are extremely handy in our business. Certainly in persuading people of a point of view or course of action - such as David Ogilvy's why keep a dog and bark yourself, or Bill Bernbach's we must stop believing in what...
Here is one of hers "I myself have never been able to find out what feminism is; I only know that people call me a feminist whenever I express sentiments that differentiate me from a doormat or a prostitute."
A shamless use of Woody Guthrie for no other reason than the photo is excellent and boy is that a slogan
It seems that the classic advertising slogan has fallen deeply out of fashion.
A wonderful pamphlet by S.O.R.T design - The Society of Revisionist Typographers
I’ve been thinking about aphorisms again and why they are such wonderful things.