Adliterate has been delivering radical thinking for the brand advice business for over a decade. It is concerned with the future of advertising and marketing, the impact of technology and the nature of potent brands. It takes a radical view in order to solve deep seated problems and it sets its self against orthodoxy in any form. It also aims to be deliberately provocative.

Because life is more fun that way.


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Aphorisms rule

Battle of Big Thinking

If anyone is interested I have uploaded my speech from The APG's Battle of Big Thinking as well as the slides.

For regular readers many of the themes will be very familiar.

Image courtesy of Wikimedia.

Wisdom must be caught not taught

I'm in love with the aphoristic form as you well know. And I think they are extremely handy in our business. Certainly in persuading people of a point of view or course of action - such as David Ogilvy's why keep a dog and bark yourself, or Bill Bernbach's we must stop believing in what...

New adliterate aphorisms ahoy

Rebecca West.jpg Rebecca West, feminist, novelist and HG Wells' lover.

Here is one of hers "I myself have never been able to find out what feminism is; I only know that people call me a feminist whenever I express sentiments that differentiate me from a doormat or a prostitute."

And here...

In praise of the slogan


A shamless use of Woody Guthrie for no other reason than the photo is excellent and boy is that a slogan

It seems that the classic advertising slogan has fallen deeply out of fashion.

Aphorisms revisited


A wonderful pamphlet by S.O.R.T design - The Society of Revisionist Typographers

I’ve been thinking about aphorisms again and why they are such wonderful things.

Cool memories


"Do not take the side of those already in the right" Jean Baudrillard

Aphorism toolkit

“You can lead a horticulture but you can’t make her think” Dorothy Parker I think aphorisms rock and make any strategy, presentation, brief, conversation go with a swing. So here is a little aphorism tool kit.

Adliterate aphorisms

oscar.jpg "Consistency is the last refuge of the unimaginative" Oscar Wilde - Aphorist par excellence