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Category: Provocations

Posted on16/06/201304/04/2014Advertising, Provocations

Stop confusing targeting with relevance

by Richard5 Comments on Stop confusing targeting with relevance

Advertising is not everyone’s cup of tea. However, for most of us inside and outside the industry, advertising is seen as commercially vital, economically important…

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Posted on02/06/201305/04/2014Brands, Provocations

If you can successfully avoid tax you know your brand is healthy

by Richard4 Comments on If you can successfully avoid tax you know your brand is healthy

  From horsemeat in the lasagne to Libor fixing in the blood, not to mention industrial scale tax avoidance, brands have to put up with…

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Posted on08/05/201302/06/2013Politics, Provocations

A little bit of politics

by RichardLeave a comment on A little bit of politics

“The results of the experiment are now in and they are consistent: austerity doesn’t work” Mark Blyth, Austerity: The history of a Dangerous Idea On…

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Posted on21/04/201324/05/2013Provocations

When it comes to technology, is the internet the best we can do?

by Richard2 Comments on When it comes to technology, is the internet the best we can do?

I recently took part in a tech-start up event in which a handful of eager entrepreneurs were mixed with seasoned ad people in a suitably…

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Posted on07/10/201230/01/2013Articles and columns, Brands, Provocations

Made in Britain

by Richard1 Comment on Made in Britain

Heatherwick studio’s cauldron for London 2012. Provenance has traditionally been the last resort of the strategic scoundrel. If you fancy an early lunch at the…

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Posted on03/02/201221/05/2012Provocations

The real revolution in social won’t be online

by Richard14 Comments on The real revolution in social won’t be online

One of the 24 illustrations by Eric Ravilious for Highstreet published in 1938. We are undertaking a major project in Saatchi & Saatchi at the…

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Posted on18/05/201119/05/2012Advertising, Provocations

The price of everything the value of nothing

by Richard6 Comments on The price of everything the value of nothing

Chateau Petrus, sadly the ’78 is missing. Image courtesy of cDubya. One of the key tenets of behavioural theory is that we value more the…

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Posted on28/08/201007/10/2012Planning, Provocations

How unspecial are you?

by Richard11 Comments on How unspecial are you?

Image courtesy of Lufitoom I was taking afternoon tea with the man-legend Russell Davies this week and amongst many random things we chatted about was…

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Posted on17/08/201027/09/2013Provocations

Do I not like crowd sourcing

by Richard8 Comments on Do I not like crowd sourcing

Talk about jumping on the band wagon some considerable time after it has packed up and left town, Peperami is the latest brand to indulge…

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Posted on04/02/201007/10/2012Advertising, Articles and columns, Provocations

More sex please, were British

by Richard4 Comments on More sex please, were British

Image courtesy of Dave Gorman I have long believed that advertising is not a profession. Don’t get me wrong, I’m not embarrassed about what we…

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Posted on22/09/200907/10/2012Advertising, Articles and columns, Provocations

Who is to blame?

by Richard4 Comments on Who is to blame?

Image courtesy of Planoscorpio Say what you like about Cannes but at its best it still serves as a barometer for where our industry and…

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Posted on14/09/200910/10/2012Articles and columns, Provocations, Saatchi & Saatchi

Is it the end of the line for the digital agency?

by Richard8 Comments on Is it the end of the line for the digital agency?

Image courtesy of Ackers-Schoolboy Hero!!!! Some time in the early summer the Met Office rather confidently predicted that this would be the summer of the…

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Adliterate has been delivering radical thinking for the brand advice business for 20 years. My intention is to take a more radical view of issues in order to solve deep seated problems and I set myself against orthodoxy in any form. Adliterate is also deliberately provocative, because life is more fun that way. Much of my thinking on brand strategy is now availble in Feral Strategy, my new book which is available here.

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