Social media
Facebook's nineteen billion admissions of defeat

Facebook’s nineteen billion admissions of defeat

Why did Facebook acquire WhatsApp for $19bn? For the same reason dog’s lick their balls, because they can. There are few organisations on earth that could rustle up $19bn dollars (mainly in cash) for anything let alone a service that at a maximum can only be turning over $450m a year and Facebook is one...
Brands should be needed not needy

Brands should be needed not needy

Needy is a wonderful word to describe someone that craves rather too much of something from us rather too much, whether attention, help, love, sex or friendship. Someone who is needy exhibits desperation for attention that is inappropriate given the relationship that we have with them. They crave and cling and in short their neediness...
Why 'always on' is such a turn off

Why ‘always on’ is such a turn off

When you have fireworks like this who needs bonfires. Image courtesy of Fernando Castaneda. In recent years the business of marketing has been assailed by a litany of new buzzwords and phrases that often gain extraordinary momentary popularity and spawn a slew of new job titles and agency offerings. However, increasingly this ‘new marketing’ jargon...
Stop confusing targeting with relevance

Stop confusing targeting with relevance

Advertising is not everyone’s cup of tea. However, for most of us inside and outside the industry, advertising is seen as commercially vital, economically important and culturally essential – funding and subsidising vast tranches of the media and many other facets of our lives. But there is a big if. And that is if advertising...
The real revolution in social won't be online

The real revolution in social won’t be online

One of the 24 illustrations by Eric Ravilious for Highstreet published in 1938. We are undertaking a major project in Saatchi & Saatchi at the moment on the future of the high street. While this is a subject that has been repeatedly dug over in the past couple of years as the high street has...
Crimes against social

Crimes against social

Image courtesy of freefotouk 2012 may not have be greeted by the industry with a great deal of enthusiasm, after all the big Olympic event that should have marked the end of our economic woes will now merely record their nadir. Nonetheless, it is a fresh, crisp, virginal new year so not only is it...
Content - lessons from the front line

Content – lessons from the front line

Late last year I was asked to give a talk at the IPA, along with the brilliant Rachel Barrie (from sister agency Fallon), about content driven campaigns. Rachel talked about her experiences working on Gorilla and I talked about our learnings from T-Mobile Dance – both IPA award winners in 2010. It was a rather...
Context is king

Context is king

Out of context is viewing online commercially valuable? Image courtesy of papa’rocket. As we career head long into the economic car crash that is destroying jobs, crushing consumer expenditure and ripping the confidence and profitability out of both client and agency organisations, one performance metric has emerged above all others to guide us through these...
r-e-s-p-e-c-t

r-e-s-p-e-c-t

Image courtesy of badjonni I have a very cruel, but accurate, joke about why planners have adopted social media with more enthusiasm than others in the advertising business. In advertising only planners blog, account handlers have nothing to say and creatives have better places to say it.
Emotion is the greatest form of interaction

Emotion is the greatest form of interaction

We won't make that mistake again

We won’t make that mistake again

Here is a naïve hope for the future.

That our personal and intimate involvement in the social media revolution will stop us making the mistakes of the past when it comes to applying the many and varied techniques, tools and applications of web 2.0 and beyond to our clients' brands.

Brands and 2.0

Brands and 2.0

I had the pleasure of being at NMK’s Content 2.0 conference last week (6th June). We enjoyed some excellent speakers including Marc Canter from People Aggregator, Bradley Horowitz from Yahoo! and James Cherkoff from Collaborate. So I thought I’d put together a set of provocations based on my learning from the day which essentially come...
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