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Tag: always on

Posted on29/07/201304/04/2014Advertising, Brands, Provocations

Why ‘always on’ is such a turn off

by Richard21 Comments on Why ‘always on’ is such a turn off

When you have fireworks like this who needs bonfires. Image courtesy of Fernando Castaneda. In recent years the business of marketing has been assailed by…

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Adliterate has been delivering radical thinking for the brand advice business for 20 years. My intention is to take a more radical view of issues in order to solve deep seated problems and I set myself against orthodoxy in any form. Adliterate is also deliberately provocative, because life is more fun that way. Much of my thinking on brand strategy is now availble in Feral Strategy, my new book which is available here.

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