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Tag: axel chaldecott

Posted on26/04/201511/10/2015Advertising

Advertising is as powerful as we allow it to be

by Richard2 Comments on Advertising is as powerful as we allow it to be

Adam Lury, the co-founder of HHCL, believed that advertising was too powerful simply to be left to people that didn’t care about it. In other…

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Adliterate has been delivering radical thinking for the brand advice business for 20 years. My intention is to take a more radical view of issues in order to solve deep seated problems and I set myself against orthodoxy in any form. Adliterate is also deliberately provocative, because life is more fun that way. Much of my thinking on brand strategy is now availble in Feral Strategy, my new book which is available here.

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