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Tag: big data

Posted on27/05/201511/10/2015Advertising, Planning

Forget Big Data

by Richard8 Comments on Forget Big Data

People in our industry love big data. Or at least they love the idea of big data. It’s one of those hot topics that fills…

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Posted on04/04/201422/09/2014Planning

Maths and magic – the secret of Bletchley

by Richard4 Comments on Maths and magic – the secret of Bletchley

Colossus was the World’s first electronic digital computer. Built from Post Office spare parts, it was operational from February 1944 at Bletchley Park, the British…

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Adliterate has been delivering radical thinking for the brand advice business for 20 years. My intention is to take a more radical view of issues in order to solve deep seated problems and I set myself against orthodoxy in any form. Adliterate is also deliberately provocative, because life is more fun that way. Much of my thinking on brand strategy is now availble in Feral Strategy, my new book which is available here.

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