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Tag: dinosaurs

Posted on11/10/201504/01/2016Advertising, Planning

In praise of Dinosaur planning

by Richard3 Comments on In praise of Dinosaur planning

The greatest insult you can throw at someone in this industry is that they are a dinosaur. Being a dinosaur not only implies that you…

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Adliterate has been delivering radical thinking for the brand advice business for 20 years. My intention is to take a more radical view of issues in order to solve deep seated problems and I set myself against orthodoxy in any form. Adliterate is also deliberately provocative, because life is more fun that way. Much of my thinking on brand strategy is now availble in Feral Strategy, my new book which is available here.

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