– Number of Sky+ PVRs in the UK – 1.3m out of 8m subscribers.
– Sky estimate for the penetration of PVR type devices in the UK by 2010 – 34%.
– Amount of TV watched off the disk in PVR households – 40-60% (UK and US data).
– Amount of ads zapped when watching off the disk – 92% (Forrester data).
As our American cousins say ‘you do the math’

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