Don’t blame it on the creatives

It has of late become awfully fashionable to lay the many and varied problems of the advertising industry at the feet of creatives.

They are accused of many things including introspection, arrogance, irrelevance and rank stupidity.

And of all their crimes the ultimate is that they simply ‘don’t get it’.

Neither planners nor suits are collectively damned in this way.

Indeed in some circles, particularly the blogosphere, the ridicule meted out to above-the-line creatives borders on a kind of blood sport like hare coursing or bear baiting. In particular it is practiced by members of the new marketing mafia who never made it in proper advertising and consequently have a massive chip on their shoulders.

Well I’m getting a little fed up of this.

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