PVRs - the stats

- Number of Sky+ PVRs in the UK - 1.3m out of 8m subscribers. - Sky estimate for the penetration of PVR type devices in the UK by 2010 - 34%. - Amount of TV watched off the disk in PVR households - 40-60% (UK and US data). - Amount of ads zapped when watching off the disk - 92% (Forrester data). As our American cousins say 'you do the math'


Add in an unknown and unknowable (but likely to be large) number of people who watch most of their telly via bittorrent. e.g. most Japanese anime shows are available for worldwide download (with subtitles in english added - known as "fansubs") within 24 hours of their airing on Japanese tv.

Posted by: Jacob Wright at April 25, 2005 09:55 AM

We did the math already - with the latest Sky penetration of 770k (10% of DTH homes) we've estimated the UK cost of Ad Avoiders as £48m this year.You can download our report at

Posted by: Simon Andrews at May 12, 2005 05:28 PM

Thanks for the numbers update which I should have changed already.

Posted by: richardh at May 12, 2005 08:13 PM