It’s been a busy week at Saatchi towers. On Wednesday I unveiled the results of a project that I have been working on with the online forum for mothers, Mumsnet at their inaugural Mumstock conference on marketing to mothers. This project aims to challenge a whole set of myths about marketing to mothers that seem...
Breaking Bad, a fully paid up member of Kevin Spacey’s ‘Third Golden Age of Television’ The legendary Steve Henry once told me a joke about advertising awards. He said that he had hailed a cab from outside the Grosvenor or some such venue and the cabbie had enquired what he had been up to all...
In the 1990s Harry Enfield and Paul Whitehouse performed an appallingly misogynist sketch series called ‘women know your limits’ in which mock mid-century public information films advised women not to mess with things like driving and intellectual debate. And I wonder if sometimes the same advice ought to be given to planners, especially when presented...
Separatism appears to be the flavour of the month in the UK. The SNP can’t bear to be British, UKIP can’t bear to be European and the BNP can’t bear to be anywhere near their fellow countrymen and women. But if you are hell bent on separatism why choose the nation state? If there is...
I went to a very nice industry do recently full of some really smart people taking about youth, including the wonderful Shaun Bailey. For some reason the conversation got onto what the advertising business is doing for young people given the appalling levels of youth unemployment in the UK. And two things really pissed me...
Advertising and ethics have never been close bedfellows in the popular imagination. When I entered the industry it was characterised by a culture derived from the bar (not the agency one the legal one) – that all businesses deserved representation as long as their product was legal. This may sound perfectly sensible to you but...
For a time of loving and giving this Christmas saw a bloodbath in British supermarket retailing. As retailer after retailer reported their fourth quarter trading figures we have become used to the sight of a shamefaced chief executive mounting the podium to rustle up this excuse or that about why they haven’t met analysts’ expectations...
The first recorded use of the acronym OMG doesn’t appear in a text from an over enthusiastic adolescent but in a letter from a crusty old sea lord to a future Prime Minister. In 1917 Winston Churchill, then Minister of Munitions, received correspondence from John Arbuthnot Fischer complaining about the progress of the war...
Needy is a wonderful word to describe someone that craves rather too much of something from us rather too much, whether attention, help, love, sex or friendship. Someone who is needy exhibits desperation for attention that is inappropriate given the relationship that we have with them. They crave and cling and in short their neediness...
One of the murals depicting the Battle of the Bogside (August 1969) in Derry Londonderry, an enduring records of the conflict in Northern Ireland. Image courtesy of Paddy’s Wagon. Trust. There can be no rarer and more eagerly sought accolade in the world of brands and businesses right now than the trust of our people...
In this very rare guest post John Shaw, Chief Strategy Officer at WPP’s Team Red, asks whether sometimes advertising can be too good, not for the brand but for the consumer. Long, long ago in the mid- 1980’s, Levi’s 501’s created a moment for me – a fashion moment, a music moment, an advertising...
I have been spending a lot of time thinking about trust over the past year. And a lot of time becoming truly frustrated at orthodox approaches to trust – the endless league tables of most and least trusted brands and the sterile alliterative advice from PR firms about how to be trusted. So I called...
