TED Global 2010 - Day Three
My last Day in Oxford owing to work commitments - that old problem of prioritising the urgent over the important - and a corker as far as I'm concerned....Continue reading "TED Global 2010 - Day Three"
TED Global 2010 - Day Two
Not a vintage TED day as far as I am concerned but one or two highlights....Continue reading "TED Global 2010 - Day Two"
TED Global 2010 - Day One
OK, so here are the people and talks that I think are really worth following up form day one of TED Global. Of course the talks themselves will appear on TED.com in the future so get ahead of the curve...Continue reading "TED Global 2010 - Day One"
This week I am mostly liking...
The Swagger Waggon campaign by Saatchi & Saatchi LA for Toyota.
This is a strategy I having been wanting to try for a Minivan or MPV for ages. Because the choice of a vehicle like this is often seen as a sign that you have simply accepted your life as a parent and 'given up' it has long seemed to me that there was mileage in hero worshiping parenthood and in particular the fact that the choice of an MPV proves that its all working 'down there' if you know what I mean. This ain't a sell out its a swagger waggon. By the way the promo is Number 2 this week in the Ad Age video viral chart.
And above everything else how about that for the first work out of the blocks after the recall - that's a client with balls.
All the work is on the youtube channel here but I've posted a couple of videos below.
Continue reading "This week I am mostly liking..."
That was the election that was
I have put together a few thoughts on the role of communications in the recent UK general election campaign. Given that we saw it from the inside.
At some point I will get round to adding in all the examples and links but have this to be getting on with.
For some strange reason when I uploaded this to slideshare it duplicated the 'that was' on the title slide. Weird.
