I recently took part in a tech-start up event in which a handful of eager entrepreneurs were mixed with seasoned ad people in a suitably miserable Shoreditch basement that exhibited extensive and unresolved problems with damp. To be frank it wasn’t up there as an experience to relish even setting the damp aside. For one...
I am not an economist but let’s say I am economically curious. And I wonder whether some of the debates that are happening in the world of economics might have relevance to the world of brands and marketing. And specifically the rekindling of interest in Keynesian economics following the financial crisis and the failure...
The UK is currently gripped by one of its periodic food scandals. For once this isn’t about food safety – no one has been feeding animal parts to other animals and therefore exposing the food chain to lethal pathogens, well not as far as we know it – but like the others it’s a by...
The passage in Songlines in which Bruce Chatwin names the Moleskine. Image courtesy of Songlines. The biggest cliché in advertising is not lunching at the Ivy, drinking chilled rose on the Carlton Terrace or doing coke with the intern in the toilets at the Christmas party. The biggest cliché in advertising is the Moleskine notebook....
The original Forward thinking motherfucker. I gave a little talk at an APG (Account Planning Group) event recently. It’s a regular series of talks called Noisy Thinking and I shared the bill with Craig Mawdsley, Rachel Hatton, Russell Davies and Malcolm White, a pretty impressive line up in the world of planning. I talked...
Earlier this year we turned our attention to the state of the British High Street and the parlous situation that many of our high streets are in, with 25% failing and another 11% in decline. But instead of talking with the retail gurus and the shoppers of today we focused exclusively on the shoppers, shopkeepers...
My style of presentation is rather frustrating. Not only is there a lot of dancing around, swearing and nonsense at the time. But the slides never make any sense – they are designed for talking to not reading. So putting them on slideshare is rather pointless since you had to be there to understand them....
Heatherwick studio’s cauldron for London 2012. Provenance has traditionally been the last resort of the strategic scoundrel. If you fancy an early lunch at the Delaunay and you simply cannot think of anything else to say about a brand you fall back on where it is from. Australian lagers, German cars, Scandinavian furniture, French sexual...
Image courtesy of Identity in Newcastle. We have finished the Summer Scholarship for 2012 at Saatchi & Saatchi. It’s a programme where we take ten or so young people into the agency for the summer and then give the best candidate a job at the end of it. Going through this process made me think...
Chances are that you will be familiar with the properties of oxytocin. Whether male or female you will have enjoyed the sense of warmth it creates just after orgasm, if you are a mum you will probably have experienced its effects during childbirth (indeed its name comes from the Greek ōkytokínē meaning ‘quick birth’) and...
Pair 27 were made by Amanda. I know that because she has signed them next to the unique reference number that allows you to record and the life of your jeans at their history tag online. These are of course no ordinary jeans these are Hiut Denim jeans named after the founders David and Clare...
I’m going to stick my neck out and suggest that I reckon that there are four key characteristics of successful brands. I have no scientific basis for this conclusion or for the four critical ingredients that I have alighted upon. They have simply worked for me (with some alterations) over the past few years and...
