I went to a very nice industry do recently full of some really smart people taking about youth, including the wonderful Shaun Bailey. For some reason the conversation got onto what the advertising business is doing for young people given the appalling levels of youth unemployment in the UK. And two things really pissed me...
Advertising and ethics have never been close bedfellows in the popular imagination. When I entered the industry it was characterised by a culture derived from the bar (not the agency one the legal one) – that all businesses deserved representation as long as their product was legal. This may sound perfectly sensible to you but...
For a time of loving and giving this Christmas saw a bloodbath in British supermarket retailing. As retailer after retailer reported their fourth quarter trading figures we have become used to the sight of a shamefaced chief executive mounting the podium to rustle up this excuse or that about why they haven’t met analysts’ expectations...
The first recorded use of the acronym OMG doesn’t appear in a text from an over enthusiastic adolescent but in a letter from a crusty old sea lord to a future Prime Minister. In 1917 Winston Churchill, then Minister of Munitions, received correspondence from John Arbuthnot Fischer complaining about the progress of the war...
Needy is a wonderful word to describe someone that craves rather too much of something from us rather too much, whether attention, help, love, sex or friendship. Someone who is needy exhibits desperation for attention that is inappropriate given the relationship that we have with them. They crave and cling and in short their neediness...
One of the murals depicting the Battle of the Bogside (August 1969) in Derry Londonderry, an enduring records of the conflict in Northern Ireland. Image courtesy of Paddy’s Wagon. Trust. There can be no rarer and more eagerly sought accolade in the world of brands and businesses right now than the trust of our people...
In this very rare guest post John Shaw, Chief Strategy Officer at WPP’s Team Red, asks whether sometimes advertising can be too good, not for the brand but for the consumer. Long, long ago in the mid- 1980’s, Levi’s 501’s created a moment for me – a fashion moment, a music moment, an advertising...
I have been spending a lot of time thinking about trust over the past year. And a lot of time becoming truly frustrated at orthodox approaches to trust – the endless league tables of most and least trusted brands and the sterile alliterative advice from PR firms about how to be trusted. So I called...
In 1964 the new headquarters of the Royal College of Physicians (RCP) opened its doors, the fifth building the venerable organisation had inhabited since its foundation in 1518. Not only was the location at end one of the Nash Terraces in The Regent’s Park, somewhat of a departure for the College (having previously inhabited buildings...
When you have fireworks like this who needs bonfires. Image courtesy of Fernando Castaneda. In recent years the business of marketing has been assailed by a litany of new buzzwords and phrases that often gain extraordinary momentary popularity and spawn a slew of new job titles and agency offerings. However, increasingly this ‘new marketing’ jargon...
Advertising is not everyone’s cup of tea. However, for most of us inside and outside the industry, advertising is seen as commercially vital, economically important and culturally essential – funding and subsidising vast tranches of the media and many other facets of our lives. But there is a big if. And that is if advertising...
From horsemeat in the lasagne to Libor fixing in the blood, not to mention industrial scale tax avoidance, brands have to put up with a hell of a lot at the moment. By which I mean that brand reputations, painstakingly pieced together over years, suddenly seem on the line in a way they have...
