To suggest that surrealism has had a powerful effect on the discipline of advertising is a significant understatement. There is a strong argument that the…
The most pressing issue facing advertising today is the collapse our industry’s economics. The plain fact is we are paid less and less for the…
Believe it or not adliterate has been going for twenty years. It began in March 2005 in an attempt to get some thinking out into…
There is one audience every marketer is allergic too. The middle class. You can talk about them in the abstract, but you must never mention…
I was asked for my view on the impact of the long awaited UK Budget – the first from the new Labour Government. This is…
Without doubt the driving force behind business transformation over the past decade has been digital. Creating new digital businesses and bringing the power of data…
It doesn’t take decades of political communications expertise to know that there are significant challenges facing both main parties at the next general election. In fact, a more telling insight into its likely outcome – a significant opportunity unique to Labour…
The more fashionable parts of the advertising industry have always liked failure. They go on and on about how important it is to fail. To…
It’s almost 12 months since I wrote about my mental health journey for the first time. Up until then I kept it all quiet, or…
I am no fan of intellectuals. The people that complicate, theorise, pontificate and posture. With little effect on the real world. Marketing is a simple…
Once upon a time even I was in my 30s. At the time I was trying to forge a name and reputation in the advertising…
