The world of brand strategy is deluged by ideas and words that are misused and misunderstood. Insight is one of them. Indeed is is perhaps…
Brands are fundamentally misunderstood. The more that the brand concept has become popular and part of everyday conversation, the less clarity there is about it.…
At times of extreme crisis, when people’s livelihoods and lives are in constant danger and the world sits on the precipice of escalating conflict, what…
“Discovery consists of looking at the same things as everyone else and seeing something different”.Albert Szent-Gyorgi, Biochemist and Nobel Prize winner In building brilliant brand…
“Without passion, all the skill in the world won’t lift you above craft. Without skill, all the passion in the world will leave you eager…
We have talked a lot about the value of being radical, of getting to the root cause of things. It is an incredibly helpful philosophy…
“Orthodoxy, of whatever colour, seems to demand a lifeless, imitative style”George Orwell, Politics and the English Language George Orwell has much to teach the brand…
“No one died of stench in Victorian London. But tens of thousands died because the fear of stench blinded then to the true perils of…
