Why hire an advertising agency?
David Ogilvy famously asked clients of his agency wanting to write their own work, “why keep a dog and bark yourself?” Half a century later it appears that for some clients the answer is “who needs a bloody dog?” Which brings us to the thorny question of why use an advertising agency at all. One...
The year ahead in planning
Ok so its March and this is rather late off the rank. But better late than never. It just means we have 9 months not a year to sort this stuff out. If 2016 taught us anything, it is that prediction is pointless. It may be desperately tempting, it may feel like a commercial imperative,...
2016
One of my all time favourite ads is Asshole for Holstein Pils. It was written by Robert Saville and Jay Pond Jones at GGT and I think it’s by far the best drink driving ad in history. God knows why it’s not on every year. If you are familiar with the ad perhaps you might...
Anxiety maketh the planner
“Let’s face facts, Perce”, as Edmund Blackadder was constantly saying to his hapless companion, the division of labour in advertising agencies borders on the bizarre. In no other industry is the thinking, creating and doing delivered by different people, with different titles, often in different departments. You don’t see the farmers, the architects or solicitors...
Stand up for strategy
The work, the work, the work. That’s the mantra by which we live and die in advertising. Good agencies are measured by the work they win and the way that they work. But great agencies are always measured by the quality of the work they make. CDP, BMP, BBH and Mother all brought innovation to...
Remain was advertising’s lowest moment
This is an article I wrote for the second edition of the New European. The New European is a fascinating publication, it was set up from idea to first publication in 9 days. It’s kept its costs very low and exists to serve the 48% of people that voted to Remain. It will disappear once...
Stop faking it – Creating more meaningful connections with mums
Mumstock is the only marketing conference in the UK devoted to improving the woeful standard of marketing to mums. We have been at it for three years now along with our partners Mumsnet. And each year we have tried to deliver a new take on the subject through an unorthodox piece of research. So now...
The media matters
The closure of the Independent’s print edition at the end of March and the decision of its publishers to make it an online only news brand feels like yet another step in the inexorable decline of print journalism. And yet this Monday sees the launch of The New Day, the first new standalone newspaper in...
Adland’s dangerous addiction to awards
The advertising industry has a serious problem with addiction. Addiction to awards. Everyone in adland loves a good award. Used recreationally they can be fun, illuminating and uplifting. Sure the people that you get the awards from can be rather un-savoury, but as long as you keep the habit under control awards do no great...
Most advertising is rubbish, that’s what I like about it
And so it begins, another year at the coal-face of global advertising. And a moment to reflect on why I keep at it after all these years. Why commit myself so wholeheartedly to a profession legendary BBH planner Jim Carroll, recently described as “a trivial career for serious people”. Of course there are a host...
The state of digital advertising right now
I’ve been having a pop at digital advertising recently. About how ad blocking is the fault of all of us that create online advertising. No one really took me to task over this. And so I thought I’d go a step further. And see what happens. These ten statements represent what I think about the...
Ad blocking is our fault
I have never understood the belief that advertising dollars should follow people’s time. The assumption that if people spend 50% of their time some place or other means that 50% of the advertising budget should go there too, seems to me to be arrant nonsense. This is despite the fact that it is an article...