Image courtesy of Rebecca Ellen I have always been deeply suspicious of targeting in advertising. I don’t really mean the practice of placing communications, engagement and utility into the lives of the people most likely to buy. That does seem pretty sensible. No, the thing that bugs me is an obsession with targeting and optimisation...

Image courtesy of Mike 926 I have just finished reading Creative Mischief by Dave Trott. I think its really rather good. He is a first rate storyteller with a no nonsense approach to business, brands and communication. He reminds us that we can get too obsessed with the new and newfangled and bypass common sense...

Image courtesy of freefotouk.

In the last post on participation I talked about the after thought issue that dogs many participatory campaigns and three easy steps to engagement heaven. I now want to deal with the second issue, the performing monkey syndrome.

I have stopped posting work from Saatchi's on adliterate because that's not really what this blog is all about but I thought I had to put up the new T Mobile ad. Shot at Heathrow's terminal 5 on Wednesday, the three minute version launched last night on 80 UK...