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Category: Advertising

Posted on01/01/202205/11/2022Advertising, Brands, Feral Strategy, HHCL, Saatchi & Saatchi, Strategy

My strategy journey

by Richard15 Comments on My strategy journey

I have built a professional life thinking about brands and putting that thinking into practice for many organisations. But this was all a bit of…

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Posted on25/09/202125/09/2021Advertising, Articles and columns

Why we need to be a bit more T-A-M-M-Y

by Richard1 Comment on Why we need to be a bit more T-A-M-M-Y

This story is about country music, emotion and how we truly connect with our audiences. I wrote it a while ago but was reminded of…

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Posted on03/01/202103/01/2021Advertising, Articles and columns, Saatchi & Saatchi

Advertising needs more chutzpah

by RichardLeave a comment on Advertising needs more chutzpah

At the end of last year I wrote a piece celebrating 50 years of Saatchi & Saatchi. We aren’t much given to looking backwards as…

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Posted on29/12/201929/12/2019Advertising, Brands

Language matters

by RichardLeave a comment on Language matters

Language matters. In 1994 the Conservative Government abandoned one of Margaret Thatcher’s flagship policies, the Community Charge. The charge was intended to replace domestic rates…

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Posted on01/10/201901/10/2019Advertising

Belief is our killer app

by RichardLeave a comment on Belief is our killer app

Tribalism has got an awfully bad name of late. Built on identity and identification, it has a noble birth. But the problem is that tribalism…

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Posted on09/07/201909/07/2019Advertising

Led by donkeys remind us of the power of outdoor

by Richard2 Comments on Led by donkeys remind us of the power of outdoor

It’s only half way through 2019 but an early contender for agency of the year is surely ‘Led By Donkeys’. And I mean that only…

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Posted on24/03/201901/10/2019Advertising, Planning

The power of powerful creative vehicles

by Richard1 Comment on The power of powerful creative vehicles

Recently I have got really interested in the concept of creative vehicles. Indeed I wrote about them for Campaign magazine in a piece about how…

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Posted on17/02/201901/10/2019Advertising, Articles and columns, Brands

Don’t let your marketing become famous

by Richard1 Comment on Don’t let your marketing become famous

In August 2003 Alistair Campbell, Tony Blair’s Director of Communications, resigned. For some months he had been at the centre of allegations that the intelligence…

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Posted on30/09/201819/02/2019Advertising

Advertising only ever works by consent

by Richard1 Comment on Advertising only ever works by consent

All of a sudden, the world of marketing has got very polite indeed. For years we have taken absolutely no notice of whether people actually…

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Posted on01/06/201825/11/2018Advertising, Planning

In praise of passive planning

by Richard5 Comments on In praise of passive planning

One of my favourite ads of all time is Honda Grrr. A Wieden & Kennedy classic, it’s still fresh and powerful a decade on, albeit…

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Posted on29/05/201825/11/2018Advertising, Articles and columns, Provocations

We need more ‘non-working marketing spend’, not less

by Richard2 Comments on We need more ‘non-working marketing spend’, not less

There are many phrases to which I take exception. I hate dead metaphors such as “Achilles’ heel”. I hate euphemisms that are designed to disguise…

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Posted on02/12/201701/06/2018Advertising, Planning, Provocations

Orthodoxy is toxic

by Richard3 Comments on Orthodoxy is toxic

All my heroes are equal but George Orwell is more equal than others. I’m not taken to affection for old Etonian propagandists, after all there…

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Adliterate has been delivering radical thinking for the brand advice business for 15 years. It is concerned with the future of advertising and marketing, the impact of technology and the nature of potent brands. It takes a radical view to solve deep seated problems and it sets its self against orthodoxy in any form. It also aims to be deliberately provocative. Because life is more fun that way.

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