To suggest that surrealism has had a powerful effect on the discipline of advertising is a significant understatement. There is a strong argument that the…
The most pressing issue facing advertising today is the collapse our industry’s economics. The plain fact is we are paid less and less for the…
I was asked for my view on the impact of the long awaited UK Budget – the first from the new Labour Government. This is…
The more fashionable parts of the advertising industry have always liked failure. They go on and on about how important it is to fail. To…
I am no fan of intellectuals. The people that complicate, theorise, pontificate and posture. With little effect on the real world. Marketing is a simple…
Once upon a time even I was in my 30s. At the time I was trying to forge a name and reputation in the advertising…
I have always believed that advertising and regulation go hand in hand. Advertising needs regulating because of its power. We understand that better than anyone…
I have built a professional life thinking about brands and putting that thinking into practice for many organisations. But this was all a bit of…
This story is about country music, emotion and how we truly connect with our audiences. I wrote it a while ago but was reminded of…
This is a love letter. To the most enduring love of my life. I first came across the object of my affection a little over…
At the end of last year I wrote a piece celebrating 50 years of Saatchi & Saatchi. We aren’t much given to looking backwards as…
Our countryside has taken a bit of a hammering this summer, or at least parts and parcels of our countryside. As lockdown has eased and…