The most pressing issue facing advertising today is the collapse our industry’s economics. The plain fact is we are paid less and less for the…
Believe it or not adliterate has been going for twenty years. It began in March 2005 in an attempt to get some thinking out into…
If you really want to know what’s happening in Britain right now, something that should preoccupy all but the most narcissistic UK marketers, you need…
You’ve done your scratching and come up with some interesting stem ideas you want to work with. Now its time to improvise. For a long…
The world of brand strategy is deluged by ideas and words that are misused and misunderstood. Insight is one of them. Indeed is is perhaps…
“Discovery consists of looking at the same things as everyone else and seeing something different”.Albert Szent-Gyorgi, Biochemist and Nobel Prize winner In building brilliant brand…
We have talked a lot about the value of being radical, of getting to the root cause of things. It is an incredibly helpful philosophy…
“Orthodoxy, of whatever colour, seems to demand a lifeless, imitative style”George Orwell, Politics and the English Language George Orwell has much to teach the brand…
I have built a professional life thinking about brands and putting that thinking into practice for many organisations. But this was all a bit of…