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Category: Strategy

Posted on02/05/202202/05/2022Brands, Strategy

8. Listening

by Richard2 Comments on 8. Listening

“Discovery consists of looking at the same things as everyone else and seeing something different”.Albert Szent-Gyorgi, Biochemist and Nobel Prize winner In building brilliant brand…

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Posted on06/04/202212/04/2022Brands, Strategy

7. Logic

by RichardLeave a comment on 7. Logic

“I learned to recognise the thorough and primitive duality of man; I saw that of the two natures that contended in the field of my…

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Posted on06/03/202206/03/2022Strategy

6. Love

by Richard1 Comment on 6. Love

One of the lessons I learned early in my career was from a legendary ad man called Peter. Peter was the Mead in Abbott Mead…

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Posted on23/01/202219/02/2022Brands, Strategy

4. Fundamental

by Richard4 Comments on 4. Fundamental

We have talked a lot about the value of being radical, of getting to the root cause of things. It is an incredibly helpful philosophy…

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Posted on16/01/202216/01/2022Brands, Strategy

3. Orthodoxy

by Richard1 Comment on 3. Orthodoxy

“Orthodoxy, of whatever colour, seems to demand a lifeless, imitative style”George Orwell, Politics and the English Language George Orwell has much to teach the brand…

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Posted on03/01/202216/01/2022Strategy

1. Tools

by Richard5 Comments on 1. Tools

For the first of the series of posts about how I approach brand strategy and the business of being a planner I thought I’d write…

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Posted on01/01/202201/01/2022Strategy

My strategy journey

by Richard15 Comments on My strategy journey

I have built a professional life thinking about brands and putting that thinking into practice for many organisations. But this was all a bit of…

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Posted on25/11/201817/03/2019Brands, Inspiration, Strategy

Why worship one brand god when you can worship many?

by RichardLeave a comment on Why worship one brand god when you can worship many?

I’m no great fan of monotheism The idea that there is one true god, one answer to the entirety of life, the universe and everything…

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Posted on05/03/201728/06/2017Brands, Planning, Strategy

Have we reached peak purpose?

by Richard3 Comments on Have we reached peak purpose?

It’s quite possible that 2016 marked peak purpose. The year in which the idea of corporate or brand purpose reached its zenith from which its…

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Posted on26/09/201619/03/2017Brands, Strategy

Why we need to adopt whole puzzle thinking

by Richard8 Comments on Why we need to adopt whole puzzle thinking

A while back the good people at Admap asked me, along with a bunch of other strategists to contribute to a bumper September issue on…

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Adliterate has been delivering radical thinking for the brand advice business for 15 years. It is concerned with the future of advertising and marketing, the impact of technology and the nature of potent brands. It takes a radical view to solve deep seated problems and it sets its self against orthodoxy in any form. It also aims to be deliberately provocative. Because life is more fun that way.

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