The world of brand strategy is deluged by ideas and words that are misused and misunderstood. Insight is one of them. Indeed is is perhaps…
“Discovery consists of looking at the same things as everyone else and seeing something different”.Albert Szent-Gyorgi, Biochemist and Nobel Prize winner In building brilliant brand…
We have talked a lot about the value of being radical, of getting to the root cause of things. It is an incredibly helpful philosophy…
“Orthodoxy, of whatever colour, seems to demand a lifeless, imitative style”George Orwell, Politics and the English Language George Orwell has much to teach the brand…
I have built a professional life thinking about brands and putting that thinking into practice for many organisations. But this was all a bit of…
I’m no great fan of monotheism The idea that there is one true god, one answer to the entirety of life, the universe and everything…
It’s quite possible that 2016 marked peak purpose. The year in which the idea of corporate or brand purpose reached its zenith from which its…
A while back the good people at Admap asked me, along with a bunch of other strategists to contribute to a bumper September issue on…
