I am the Director of Strategy at Saatchi & Saatchi and the former head of planning at the legendary agency HHCL. With 20 years experience in advertising I remain a staunch advocate of the business in the face of the naysayers and neophiles, partly out of powerful conviction and partly out of sheer contrariness. I am also on the IPA Strategy Group, a frequent judge of the APG awards and a regular columnist.