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Category: HHCL

Agency of the decade for the 90s and the 7th best agency of the last 50 years according to Campaign.

Posted on01/01/202205/11/2022Advertising, Brands, Feral Strategy, HHCL, Saatchi & Saatchi, Strategy

My strategy journey

by Richard15 Comments on My strategy journey

I have built a professional life thinking about brands and putting that thinking into practice for many organisations. But this was all a bit of…

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Posted on22/11/201522/11/2015Advertising, HHCL, Planning, Saatchi & Saatchi

How I got into advertising and what happened next

by Richard2 Comments on How I got into advertising and what happened next

I was recently asked to write about my career in advertising for students at my old College – St John’s, Cambridge. I thought I’d post…

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Posted on20/01/200825/05/2012HHCL, Planning

United we fell

by Richard3 Comments on United we fell

Image courtesy of Casual clicks Now that I am safely ensconced in my new advertising home I thought I’d put up some stuff from United…

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Posted on20/10/200625/05/2012HHCL

HHCL fest

by RichardLeave a comment on HHCL fest
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Adliterate has been delivering radical thinking for the brand advice business for 15 years. It is concerned with the future of advertising and marketing, the impact of technology and the nature of potent brands. It takes a radical view to solve deep seated problems and it sets its self against orthodoxy in any form. It also aims to be deliberately provocative. Because life is more fun that way.

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