This is an article I wrote for the second edition of the New European. The New European is a fascinating publication, it was set up…
Mumstock is the only marketing conference in the UK devoted to improving the woeful standard of marketing to mums. We have been at it for…
My life has many privileges. And without doubt one of the most extraordinary privileges I enjoyed last year was dinner with the Reverend Jesse…
I was recently asked to write about my career in advertising for students at my old College – St John’s, Cambridge. I thought I’d post…
Motherhood is many things and many of them are at the frustrating, nerve shredding and just sheer hard graft end of the spectrum. But one…
There is one subject that people like me on blogs like this rarely address. While we devote acres of prose and polemic to everything from…
It’s been a busy week at Saatchi towers. On Wednesday I unveiled the results of a project that I have been working on with the…
I am not an economist but let’s say I am economically curious. And I wonder whether some of the debates that are happening in…
Earlier this year we turned our attention to the state of the British High Street and the parlous situation that many of our high streets…
The Swagger Waggon campaign by Saatchi & Saatchi LA for Toyota.
This is a strategy I having been wanting to try for a Minivan or MPV for ages. Because the choice of a vehicle like this is often seen as a sign that you have simply accepted your life as a parent and ‘given up’ it has long seemed to me that there was mileage in hero worshiping parenthood and in particular the fact that the choice of an MPV proves that its all working ‘down there’ if you know what I mean. This ain’t a sell out its a swagger waggon. By the way the promo is Number 2 this week in the Ad Age video viral chart.
And above everything else how about that for the first work out of the blocks after the recall – that’s a client with balls.
All the work is on the youtube channel here but I’ve posted a couple of videos below.
This is the new Carlsberg commerical from Saatchi & Saatchi aimed at galvanising the nation behind the England football team over the summer in South Africa.
It’s based on the idea that Carlsberg don’t do team talks but if they did they would be the best team talks in the world. In truth the ad is simply the culmination of a whole load of integrated activity from the trade out that has been building up from the beginning of the year. As usual a Youtube channel acts as the content hub for all the participatory activity.
We have created an interactive film with RSA to take the spirit and message of the Labour Party’s manifesto for the UK general election in…
