Keynesian marketing and the business of confidence
Love letters to the highstreet
This week I am mostly liking…
The Swagger Waggon campaign by Saatchi & Saatchi LA for Toyota.
This is a strategy I having been wanting to try for a Minivan or MPV for ages. Because the choice of a vehicle like this is often seen as a sign that you have simply accepted your life as a parent and 'given up' it...
Probably the best post in the world
This is the new Carlsberg commerical from Saatchi & Saatchi aimed at galvanising the nation behind the England football team over the summer in South Africa.
It's based on the idea that Carlsberg don't do team talks but if they did they would be the best team talks in the world. In truth the ad is...
Big society my arse
David Cameron's big society is as close to a way over complicated planning thought as you get in politics - intellectually interesting to the political elite no doubt but incomprehensible for normal people. This is a film we have just made to hit home the downsides of DIY government.
You can personalise the film here...
A Future Fair For All – The Movie
We have created an interactive film with RSA to take the spirit and message of the Labour Party's manifesto for the UK general election in May to a broader audience than normally concerns themselves with such things.
The manifesto cover was ours too.
Election coverage
This is our latest poster for the Labour Party. We are running it in Brighton to coincide with the Tory Party spring conference and the their slipping poll lead.
It's just a poster of course, but even in this day and age they can still be oh so powerful....
Childline campaign
The Childline remixing tool
We have created a new campaign for the NSPCC aimed at making Childline a part of the fabric of children's lives. The idea is to encourage children to express their emotions and to position Childline as the place they can do this freely with immediate...
Brand new Visa ad
This is the new Visa commerical supporting their sponsorship of the Fifa World Cup in South Africa this summer. It was written by Xander Smith and Jonathan Santana, planned by Martin Smith and Directed by Chris Palmer through Gorgeous.
Getting tasty with the Tories
Thought you might be interested in the first of our new Camera On, Camera Off campaign for the Labour Party aimed at proving that David Cameron (the leader of the UK Conservative opposition party) rarely believes what he says.
We are interested in the way that political communications are now about...
Josh’s Band
In the Autumn we went out and about on behalf of T-Mobile and asked people what they would do if they had free texts and internet for life - which is what you get as a T-Mobile Pay As You Go customer that regularly tops up.
And in the course of...
