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Category: Feral Strategy

A collection of chapters on brand strategy and how to create better brand strategies. Hell you could sort of call it a book.

Posted on21/12/202221/12/2022Feral Strategy, Inspiration

12. Performance

by RichardLeave a comment on 12. Performance

Performance is perhaps an odd topic when talking about brand strategy. In fairness I could have called this conversation – presentation. The way that you…

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Posted on05/11/202205/11/2022Brands, Feral Strategy

Bonus content: How do brands create value?

by Richard3 Comments on Bonus content: How do brands create value?

We do not build brands for the good of our health. Creating a strong and healthy brand is a means to an end and that…

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Posted on31/08/202205/11/2022Brands, Feral Strategy, Strategy

11. Improvisation

by RichardLeave a comment on 11. Improvisation

You’ve done your scratching and come up with some interesting stem ideas you want to work with. Now its time to improvise.  For a long…

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Posted on14/08/202205/11/2022Brands, Feral Strategy, Uncategorized

10. Scratching

by Richard1 Comment on 10. Scratching

There is a subject that we haven’t properly engaged with in brand strategy journey. In part, this is because I have been shying away from…

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Posted on26/07/202205/11/2022Brands, Feral Strategy, Strategy

9. Revelation

by Richard2 Comments on 9. Revelation

The world of brand strategy is deluged by ideas and words that are misused and misunderstood. Insight is one of them. Indeed is is perhaps…

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Posted on07/05/202205/11/2022Brands, Feral Strategy, Uncategorized

Bonus content: What is a brand?

by Richard2 Comments on Bonus content: What is a brand?

Brands are fundamentally misunderstood. The more that the brand concept has become popular and part of everyday conversation, the less clarity there is about it.…

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Posted on02/05/202205/11/2022Brands, Feral Strategy, Strategy

8. Listening

by Richard2 Comments on 8. Listening

“Discovery consists of looking at the same things as everyone else and seeing something different”.Albert Szent-Gyorgi, Biochemist and Nobel Prize winner In building brilliant brand…

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Posted on06/04/202205/11/2022Brands, Feral Strategy, Strategy

7. Logic

by RichardLeave a comment on 7. Logic

“I learned to recognise the thorough and primitive duality of man; I saw that of the two natures that contended in the field of my…

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Posted on06/03/202205/11/2022Brands, Feral Strategy, Strategy

6. Love

by Richard1 Comment on 6. Love

One of the lessons I learned early in my career was from a legendary ad man called Peter. Peter was the Mead in Abbott Mead…

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Posted on12/02/202205/11/2022Brands, Feral Strategy, Uncategorized

Strategy with heart

by Richard1 Comment on Strategy with heart

“Without passion, all the skill in the world won’t lift you above craft. Without skill, all the passion in the world will leave you eager…

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Posted on06/02/202205/11/2022Brands, Feral Strategy

5. Real

by RichardLeave a comment on 5. Real

In a world of the fake, real is a powerful idea. Real means genuine. Real is a connection to and a bond with something that…

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Posted on23/01/202205/11/2022Brands, Feral Strategy, Strategy

4. Fundamental

by Richard4 Comments on 4. Fundamental

We have talked a lot about the value of being radical, of getting to the root cause of things. It is an incredibly helpful philosophy…

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Adliterate has been delivering radical thinking for the brand advice business for 15 years. It is concerned with the future of advertising and marketing, the impact of technology and the nature of potent brands. It takes a radical view to solve deep seated problems and it sets its self against orthodoxy in any form. It also aims to be deliberately provocative. Because life is more fun that way.

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