You’ve done your scratching and come up with some interesting stem ideas you want to work with. Now its time to improvise. For a long…
At times of extreme crisis, when people’s livelihoods and lives are in constant danger and the world sits on the precipice of escalating conflict, what…
“Discovery consists of looking at the same things as everyone else and seeing something different”.Albert Szent-Gyorgi, Biochemist and Nobel Prize winner In building brilliant brand…
We have talked a lot about the value of being radical, of getting to the root cause of things. It is an incredibly helpful philosophy…
“Orthodoxy, of whatever colour, seems to demand a lifeless, imitative style”George Orwell, Politics and the English Language George Orwell has much to teach the brand…
Advertising and agriculture feel at opposite ends of the universe we all inhabit. Perhaps the only similarity being the way both our professions are vilified…
We don’t save people’s lives. It used to be a joke didn’t it? With a laugh in our throats, we would chortle that what we…
Language matters. In 1994 the Conservative Government abandoned one of Margaret Thatcher’s flagship policies, the Community Charge. The charge was intended to replace domestic rates…
In August 2003 Alistair Campbell, Tony Blair’s Director of Communications, resigned. For some months he had been at the centre of allegations that the intelligence…
I’m no great fan of monotheism The idea that there is one true god, one answer to the entirety of life, the universe and everything…
