“Orthodoxy, of whatever colour, seems to demand a lifeless, imitative style”George Orwell, Politics and the English Language George Orwell has much to teach the brand…
Advertising and agriculture feel at opposite ends of the universe we all inhabit. Perhaps the only similarity being the way both our professions are vilified…
We don’t save people’s lives. It used to be a joke didn’t it? With a laugh in our throats, we would chortle that what we…
Language matters. In 1994 the Conservative Government abandoned one of Margaret Thatcher’s flagship policies, the Community Charge. The charge was intended to replace domestic rates…
In August 2003 Alistair Campbell, Tony Blair’s Director of Communications, resigned. For some months he had been at the centre of allegations that the intelligence…
I’m no great fan of monotheism The idea that there is one true god, one answer to the entirety of life, the universe and everything…
My favourite episode of South Park is ‘Gnomes’. Not only is it properly funny, if you like your humour puerile and immature, but it also…
It’s Winter and that means one thing these days. The National Health Service is in crisis. A perfect storm of seasonal pressure, changing demographics, advances…
It’s quite possible that 2016 marked peak purpose. The year in which the idea of corporate or brand purpose reached its zenith from which its…
A while back the good people at Admap asked me, along with a bunch of other strategists to contribute to a bumper September issue on…
Good news is thin on the ground right now but in the world of marketing, there is one massive benefit of the Referendum. Thanks to…
I guess it’s in the nature of our business that after years looking after other people’s brands you crave to have one of your own.…
