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Category: Brands

Posted on04/05/202204/05/2022Brands, Politics

You can’t have our brands without our values

by RichardLeave a comment on You can’t have our brands without our values

At times of extreme crisis, when people’s livelihoods and lives are in constant danger and the world sits on the precipice of escalating conflict, what…

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Posted on02/05/202202/05/2022Brands, Strategy

8. Listening

by Richard2 Comments on 8. Listening

“Discovery consists of looking at the same things as everyone else and seeing something different”.Albert Szent-Gyorgi, Biochemist and Nobel Prize winner In building brilliant brand…

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Posted on06/04/202212/04/2022Brands, Strategy

7. Logic

by RichardLeave a comment on 7. Logic

“I learned to recognise the thorough and primitive duality of man; I saw that of the two natures that contended in the field of my…

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Posted on06/02/202206/02/2022Brands

5. Real

by RichardLeave a comment on 5. Real

In a world of the fake, real is a powerful idea. Real means genuine. Real is a connection to and a bond with something that…

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Posted on23/01/202219/02/2022Brands, Strategy

4. Fundamental

by Richard4 Comments on 4. Fundamental

We have talked a lot about the value of being radical, of getting to the root cause of things. It is an incredibly helpful philosophy…

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Posted on16/01/202216/01/2022Brands, Strategy

3. Orthodoxy

by Richard1 Comment on 3. Orthodoxy

“Orthodoxy, of whatever colour, seems to demand a lifeless, imitative style”George Orwell, Politics and the English Language George Orwell has much to teach the brand…

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Posted on24/12/202028/12/2020Brands, Provocations

Why agriculture needs advertising

by Richard1 Comment on Why agriculture needs advertising

Advertising and agriculture feel at opposite ends of the universe we all inhabit. Perhaps the only similarity being the way both our professions are vilified…

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Posted on05/04/202005/04/2020Articles and columns, Brands

We don't save people's lives

by Richard2 Comments on We don't save people's lives

We don’t save people’s lives. It used to be a joke didn’t it? With a laugh in our throats, we would chortle that what we…

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Posted on29/12/201929/12/2019Advertising, Brands

Language matters

by RichardLeave a comment on Language matters

Language matters. In 1994 the Conservative Government abandoned one of Margaret Thatcher’s flagship policies, the Community Charge. The charge was intended to replace domestic rates…

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Posted on17/02/201901/10/2019Advertising, Articles and columns, Brands

Don’t let your marketing become famous

by Richard1 Comment on Don’t let your marketing become famous

In August 2003 Alistair Campbell, Tony Blair’s Director of Communications, resigned. For some months he had been at the centre of allegations that the intelligence…

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Posted on25/11/201817/03/2019Brands, Inspiration, Strategy

Why worship one brand god when you can worship many?

by RichardLeave a comment on Why worship one brand god when you can worship many?

I’m no great fan of monotheism The idea that there is one true god, one answer to the entirety of life, the universe and everything…

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Posted on17/08/201819/02/2019Articles and columns, Brands, Planning

Monopoly, the commercial dividend of powerful brands

by RichardLeave a comment on Monopoly, the commercial dividend of powerful brands

My favourite episode of South Park is ‘Gnomes’. Not only is it properly funny, if you like your humour puerile and immature, but it also…

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Adliterate has been delivering radical thinking for the brand advice business for 15 years. It is concerned with the future of advertising and marketing, the impact of technology and the nature of potent brands. It takes a radical view to solve deep seated problems and it sets its self against orthodoxy in any form. It also aims to be deliberately provocative. Because life is more fun that way.

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