Time for some good old fashioned brand fawning.
Anyone from our business worth their salt knew that when Levi Roots wrapped up his presentation to the Dragons on the BBC’s Dragon’s Den in March that his Reggae Reggae Sauce was a sure fire bet.
The sauce, so far made only in Levi Root’s own kitchen for sale at Nottinghill Carnival, already had all the ingredients of a Dynamic Micro Brand. All it needed was someone to get his distribution sorted and help find a manufacturer to meet the new levels of demand.