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Category: Planning

Posted on25/05/201925/05/2019Planning

The mediocrity of middle distance insight

by Richard1 Comment on The mediocrity of middle distance insight

Twyla Tharp is one of America’s greatest choreographers. In a long and prodigious career, she has created over 130 dances for her own company as…

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Posted on24/03/201901/10/2019Advertising, Planning

The power of powerful creative vehicles

by Richard1 Comment on The power of powerful creative vehicles

Recently I have got really interested in the concept of creative vehicles. Indeed I wrote about them for Campaign magazine in a piece about how…

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Posted on17/08/201819/02/2019Articles and columns, Brands, Planning

Monopoly, the commercial dividend of powerful brands

by RichardLeave a comment on Monopoly, the commercial dividend of powerful brands

My favourite episode of South Park is ‘Gnomes’. Not only is it properly funny, if you like your humour puerile and immature, but it also…

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Posted on01/06/201825/11/2018Advertising, Planning

In praise of passive planning

by Richard5 Comments on In praise of passive planning

One of my favourite ads of all time is Honda Grrr. A Wieden & Kennedy classic, it’s still fresh and powerful a decade on, albeit…

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Posted on02/12/201701/06/2018Advertising, Planning, Provocations

Orthodoxy is toxic

by Richard3 Comments on Orthodoxy is toxic

All my heroes are equal but George Orwell is more equal than others. I’m not taken to affection for old Etonian propagandists, after all there…

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Posted on02/11/201719/05/2018Advertising, Articles and columns, Planning

The real genuis of ‘and’

by Richard2 Comments on The real genuis of ‘and’

There is one word the advertising industry really hates. In this word lies the root of all perceived evil. It’s only a little word but…

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Posted on25/07/201702/12/2017Advertising, Planning

No more ‘millennial’ twaddle please

by Richard7 Comments on No more ‘millennial’ twaddle please

Peter Mead, the co-founder of Abbott Mead Vickers, had a profound dislike for one particular word. An old school ad man from a modest background,…

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Posted on19/03/201726/10/2017Advertising, Planning

The year ahead in planning

by Richard

Ok so its March and this is rather late off the rank. But better late than never. It just means we have 9 months not…

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Posted on05/03/201728/06/2017Brands, Planning, Strategy

Have we reached peak purpose?

by Richard3 Comments on Have we reached peak purpose?

It’s quite possible that 2016 marked peak purpose. The year in which the idea of corporate or brand purpose reached its zenith from which its…

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Posted on03/03/201728/06/2017Planning

The seven deadly sins of planning

by RichardLeave a comment on The seven deadly sins of planning

Recently I was asked to talk to the Open Strategy Group about planning bad habits that should be addressed in 2017. And so I aimed…

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Posted on20/11/201613/03/2017Advertising, Planning

Anxiety maketh the planner

by Richard1 Comment on Anxiety maketh the planner

“Let’s face facts, Perce”, as Edmund Blackadder was constantly saying to his hapless companion, the division of labour in advertising agencies borders on the bizarre.…

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Posted on26/09/201611/12/2016Advertising, Planning

Stand up for strategy

by Richard1 Comment on Stand up for strategy

The work, the work, the work. That’s the mantra by which we live and die in advertising. Good agencies are measured by the work they…

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Adliterate has been delivering radical thinking for the brand advice business for 15 years. It is concerned with the future of advertising and marketing, the impact of technology and the nature of potent brands. It takes a radical view to solve deep seated problems and it sets its self against orthodoxy in any form. It also aims to be deliberately provocative. Because life is more fun that way.

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