Planning
You had to be there

You had to be there

My style of presentation is rather frustrating. Not only is there a lot of dancing around, swearing and nonsense at the time. But the slides never make any sense – they are designed for talking to not reading. So putting them on slideshare is rather pointless since you had to be there to understand them....
What planners need

What planners need

Image courtesy of Identity in Newcastle. We have finished the Summer Scholarship for 2012 at Saatchi & Saatchi. It’s a programme where we take ten or so young people into the agency for the summer and then give the best candidate a job at the end of it. Going through this process made me think...
The future of planning

The future of planning

A short while ago I figured out how to record the voice over to Slideshare presentations. This a good thing as my slides never make the slightest bit of sense without the narrative that goes with them. And to test it out I used a presentation I gave at the APG’s first Noisy Thinking Debate....
What's your problem?

What’s your problem?

All great marketing solutions start with a well and accurately defined problem and a correct diagnosis of the course of action that needs to be followed. So I thought I’d talk a little about this to kick the new year off in a back to basics style. There is a very basic diagnostic tool I...
‘Tis the season to obsess about trends.

‘Tis the season to obsess about trends.

  Image courtesy of SonOfJordan. For those of you frustrated by the lack of sense my trends presentation makes when you only have the charts, here is the story. I wrote it as a column for Brand Republic so its not identical but covers much the same ground.
Trends are trendy, insights get shit done

Trends are trendy, insights get shit done

My new rubber stamp. If there is enough interest I might get some more made. I gave a talk at Haymarket’s Trends Plus conference this week. I’m sure it was a wonderful shindig – the speakers I saw were excellent – but I couldn’t help feeling a bit contrary about a conference on trends. I’ve...
How to run an agency

How to run an agency

Tango, undoubtedly Jon Leach’s most famous planning hit, or was that the 4th Emergency service? I don’t often get to APG talks, to my eternal shame. However, yesterday I made a point of trucking up to the eternal ghastlyness of the Bloomsbury Holiday Inn for Jon Leach’s talk on the mathematics of creativity.
Welcome to the age of micro-planning

Welcome to the age of micro-planning

Downstream – where planning is heading. Image courtesy of SunnyUK I had the absolute privilege of judging the Account Planning Group Creative Strategy awards recently. I love the APG Awards, they showcase real planning and great planners in a way that the other so called planning awards do not. And for me this year saw...
Leadership 101

Leadership 101

Napoleon, the source of the first leadership lesson. Image courtesy of Boston Public Library. I was recently asked to talk about leadership. Now, those that know me might think this is a faintly ridiculous idea but there are a few tips on leadership that I have picked up along the way, that I use all...
Crisis, what crisis?

Crisis, what crisis?

What’s the plan for planning? Image courtesy of see_another_side. A few years ago in an orgy of self-congratulation and a pithy monographs invoking the spirit of King and Pollitt, planning turned forty. The second great advertising innovation of the twentieth century alongside Bernbach’s pairing of creative teams seemed confident and cocksure with a rosy future...

Developing your own planning style remix

Here are the useful bits from the presentation I did last week to IPA 4. Thanks to Mr Tom Morton for pulling the whole show together and to all the planning heads that helped me by illustrating their distinctive planning style.

The problem with participation

The problem with participation

Now that’s a swisssh. Image courtesy of ..Emma.. The participation band wagon rolls on in adland with agencies and clients seeming content to sacrifice effective communications for a couple of the clinically insane and the entire staff of the PR agency uploading some old tat to a website in the name of ‘doing something on...
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