Planning
Trends are trendy, insights get shit done

Trends are trendy, insights get shit done

My new rubber stamp. If there is enough interest I might get some more made. I gave a talk at Haymarket’s Trends Plus conference this week. I’m sure it was a wonderful shindig – the speakers I saw were excellent – but I couldn’t help feeling a bit contrary about a conference on trends. I’ve...
How to run an agency

How to run an agency

Tango, undoubtedly Jon Leach’s most famous planning hit, or was that the 4th Emergency service? I don’t often get to APG talks, to my eternal shame. However, yesterday I made a point of trucking up to the eternal ghastlyness of the Bloomsbury Holiday Inn for Jon Leach’s talk on the mathematics of creativity.
Welcome to the age of micro-planning

Welcome to the age of micro-planning

Downstream – where planning is heading. Image courtesy of SunnyUK I had the absolute privilege of judging the Account Planning Group Creative Strategy awards recently. I love the APG Awards, they showcase real planning and great planners in a way that the other so called planning awards do not. And for me this year saw...
Leadership 101

Leadership 101

Napoleon, the source of the first leadership lesson. Image courtesy of Boston Public Library. I was recently asked to talk about leadership. Now, those that know me might think this is a faintly ridiculous idea but there are a few tips on leadership that I have picked up along the way, that I use all...
Crisis, what crisis?

Crisis, what crisis?

What’s the plan for planning? Image courtesy of see_another_side. A few years ago in an orgy of self-congratulation and a pithy monographs invoking the spirit of King and Pollitt, planning turned forty. The second great advertising innovation of the twentieth century alongside Bernbach’s pairing of creative teams seemed confident and cocksure with a rosy future...

Developing your own planning style remix

Here are the useful bits from the presentation I did last week to IPA 4. Thanks to Mr Tom Morton for pulling the whole show together and to all the planning heads that helped me by illustrating their distinctive planning style.

The problem with participation

The problem with participation

Now that’s a swisssh. Image courtesy of ..Emma.. The participation band wagon rolls on in adland with agencies and clients seeming content to sacrifice effective communications for a couple of the clinically insane and the entire staff of the PR agency uploading some old tat to a website in the name of ‘doing something on...
How unspecial are you?

How unspecial are you?

Image courtesy of Lufitoom I was taking afternoon tea with the man-legend Russell Davies this week and amongst many random things we chatted about was the idea of Unspecial. I suppose at its heart Unspecial is about how similar we all are. While we all have our idiosyncrasies, we aren’t that special or unique as...

For what its worth

The post on Client briefs and briefings seems to have got a bit of interest so I thought I'd make available a rudimetary briefing format for Clients to agencies.

I'm sure that it's not perfect but it may help, especially if your clients or you as a client don't have an approach to briefing that is...

Creating inspiring briefs – a note to clients

This is a short paper I wrote for Clients to help them create better briefs for their agencies and therefore get more effective work out of them.

Lets start with a clear definition of roles – for the people and documents involved in briefing.

Clients are marketing professionals and brand guardians. You understand what performance the business...

The Book of Revelations

The Book of Revelations

Developing your own planning style

Developing your own planning style

The author at leisure musing on whether the title of this post is a tautology or an oxymoron A little while ago I gave a talk to an IPA course for planners called developing your own planning style. As part of this I asked a few of my favourite planners how they would describe their...
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