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Category: Brands

Posted on16/01/202205/11/2022Brands, Feral Strategy, Strategy

3. Orthodoxy

by Richard1 Comment on 3. Orthodoxy

“Orthodoxy, of whatever colour, seems to demand a lifeless, imitative style”George Orwell, Politics and the English Language George Orwell has much to teach the brand…

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Posted on08/01/202205/11/2022Brands, Feral Strategy, Uncategorized

2. Problems

by RichardLeave a comment on 2. Problems

“No one died of stench in Victorian London. But tens of thousands died because the fear of stench blinded then to the true perils of…

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Posted on03/01/202205/11/2022Brands, Feral Strategy, Strategy

1. Tools

by Richard5 Comments on 1. Tools

For the first of the series of posts about how I approach brand strategy and the business of being a planner I thought I’d write…

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Posted on01/01/202205/11/2022Advertising, Brands, Feral Strategy, HHCL, Saatchi & Saatchi, Strategy

My strategy journey

by Richard15 Comments on My strategy journey

I have built a professional life thinking about brands and putting that thinking into practice for many organisations. But this was all a bit of…

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Posted on24/12/202028/12/2020Brands, Provocations

Why agriculture needs advertising

by Richard1 Comment on Why agriculture needs advertising

Advertising and agriculture feel at opposite ends of the universe we all inhabit. Perhaps the only similarity being the way both our professions are vilified…

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Posted on05/04/202005/04/2020Articles and columns, Brands

We don't save people's lives

by Richard2 Comments on We don't save people's lives

We don’t save people’s lives. It used to be a joke didn’t it? With a laugh in our throats, we would chortle that what we…

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Posted on29/12/201929/12/2019Advertising, Brands

Language matters

by RichardLeave a comment on Language matters

Language matters. In 1994 the Conservative Government abandoned one of Margaret Thatcher’s flagship policies, the Community Charge. The charge was intended to replace domestic rates…

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Posted on17/02/201901/10/2019Advertising, Articles and columns, Brands

Don’t let your marketing become famous

by Richard1 Comment on Don’t let your marketing become famous

In August 2003 Alistair Campbell, Tony Blair’s Director of Communications, resigned. For some months he had been at the centre of allegations that the intelligence…

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Posted on25/11/201817/03/2019Brands, Inspiration, Strategy

Why worship one brand god when you can worship many?

by RichardLeave a comment on Why worship one brand god when you can worship many?

I’m no great fan of monotheism The idea that there is one true god, one answer to the entirety of life, the universe and everything…

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Posted on17/08/201819/02/2019Articles and columns, Brands, Planning

Monopoly, the commercial dividend of powerful brands

by RichardLeave a comment on Monopoly, the commercial dividend of powerful brands

My favourite episode of South Park is ‘Gnomes’. Not only is it properly funny, if you like your humour puerile and immature, but it also…

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Posted on26/02/201817/08/2018Articles and columns, Brands, Politics

Can brands help the cohesion of divided nations?

by Richard2 Comments on Can brands help the cohesion of divided nations?

It’s Winter and that means one thing these days. The National Health Service is in crisis. A perfect storm of seasonal pressure, changing demographics, advances…

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Posted on05/03/201728/06/2017Brands, Planning, Strategy

Have we reached peak purpose?

by Richard3 Comments on Have we reached peak purpose?

It’s quite possible that 2016 marked peak purpose. The year in which the idea of corporate or brand purpose reached its zenith from which its…

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Adliterate has been delivering radical thinking for the brand advice business for 15 years. It is concerned with the future of advertising and marketing, the impact of technology and the nature of potent brands. It takes a radical view to solve deep seated problems and it sets its self against orthodoxy in any form. It also aims to be deliberately provocative. Because life is more fun that way.

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