When brand stretch goes wrong – what Boots and the AA have in common
Douglas Holt has come to save us all…again
Nostalgia brands – what to do if you spot one
Dynamic micro brands – Toms
The summer of the comeback
What’s in a name?
It is not clear why, of all the things that might concern a business as we enter a year of economic and consumer uncertainty, changing your brand name would be number one on the list of priorities.
Now that’s what I call loyalty beyond reason
Ferret racing in the rain at this year's Innocent Village Fete in London. Image courtesy of fimb
How many companies can get thousands and thousands of people to pay £7.50 to immerse themselves in the brand's experience for a day even when it pours with rain. This brand goes...
As I please – Time to change tack on tobacco
The definition of irony. A British Red Cross ambulance paid for by the workers of the Bristol cigarette manufacturers WD & HO Wills 1914-18. Image courtesy of brizzle born and bred.
As a life long non-smoker and rabid anti-smoker, no one has appreciated and enjoyed the progressive decline in smokers’...
Ecosystems update
Image courtesy of Hans van Reenen
A while ago I introduced the idea of brand ecosystems. These are a group of mutually reinforcing brands, usually from different sectors that co-exist and often co-operate with a high likelihood that a customer of...
Why we love Innocent
The marketing community are often accused of being rather over enthusiastic about Innocent - harbouring feelings about it that aren't perhaps shared by the wider world.
Indeed you would have been hard pressed to find people out side the North London media community at this summer's Innocent Village Fete, I even spotted James Murdoch there.