Why I hate targeting
Positioning versus execution – why the BA ad is not shit
Hegarty on Advertising
The price of everything the value of nothing
Crimes against participation – part two
Image courtesy of freefotouk.
In the last post on participation I talked about the after thought issue that dogs many participatory campaigns and three easy steps to engagement heaven. I now want to deal with the second issue, the performing monkey syndrome.
T Mobile – Welcome back
Creating inspiring briefs – a note to clients
This is a short paper I wrote for Clients to help them create better briefs for their agencies and therefore get more effective work out of them.
Lets start with a clear definition of roles – for the people and documents involved in briefing.
Clients are marketing professionals and brand guardians. You understand what performance the business...
Probably the best post in the world
This is the new Carlsberg commerical from Saatchi & Saatchi aimed at galvanising the nation behind the England football team over the summer in South Africa.
It's based on the idea that Carlsberg don't do team talks but if they did they would be the best team talks in the world. In truth the ad is...
Credit where it’s due
Are Superbowl really that super?
Childline campaign
Brand new Visa ad
This is the new Visa commerical supporting their sponsorship of the Fifa World Cup in South Africa this summer. It was written by Xander Smith and Jonathan Santana, planned by Martin Smith and Directed by Chris Palmer through Gorgeous.