Advertising
T Mobile - Welcome back
Advertising

T Mobile – Welcome back

by Richard on Oct 30, 2010 • 5 Comments
I have stopped posting work from Saatchi’s on adliterate because that’s not really what this blog is all about but I thought I had to put up the new T Mobile ad. Shot at Heathrow’s terminal 5 on Wednesday, the three minute version launched last night on 80 UK TV channels in a simultaneous roadblock....
Advertising / Planning

Creating inspiring briefs – a note to clients

by Richard on May 10, 2010 • 4 Comments

This is a short paper I wrote for Clients to help them create better briefs for their agencies and therefore get more effective work out of them.

Lets start with a clear definition of roles – for the people and documents involved in briefing.

Clients are marketing professionals and brand guardians. You understand what performance the business...

Advertising / Saatchi & Saatchi

Probably the best post in the world

by Richard on May 8, 2010 • 2 Comments

This is the new Carlsberg commerical from Saatchi & Saatchi aimed at galvanising the nation behind the England football team over the summer in South Africa.

It's based on the idea that Carlsberg don't do team talks but if they did they would be the best team talks in the world. In truth the ad is...

Credit where it's due
Advertising / The advocate

Credit where it’s due

by Richard on Apr 27, 2010 • 3 Comments
John Lewis on London’s Oxford Street. Image courtesy of Timothygareth This is the new John Lewis ad from Adam & Eve. I guess in a way is easypeasy to create emotional advertising for John Lewis, after all thats what we got in spades last Christmas with the ‘sweet child of mine’ spot. Trickier to do...
Are Superbowl really that super?
Advertising / Articles and columns

Are Superbowl really that super?

by Richard on Mar 1, 2010 • 3 Comments
Image courtesy of BeckyAV This is an article I wrote in the week after the Superbowl. So it lacks a little in the topical department. Thought I’d post it anyway. In the distant past when advertising was a simpler and somewhat more lucrative business the wine bars of Adland would fizz with excitement every third...
Childline campaign
Advertising / Saatchi & Saatchi

Childline campaign

by Richard on Feb 18, 2010 • 1 Comment
The Childline remixing tool We have created a new campaign for the NSPCC aimed at making Childline a part of the fabric of children’s lives. The idea is to encourage children to express their emotions and to position Childline as the place they can do this freely with immediate online support for those children needing...
Advertising / Saatchi & Saatchi

Brand new Visa ad

by Richard on Feb 17, 2010 • 3 Comments

This is the new Visa commerical supporting their sponsorship of the Fifa World Cup in South Africa this summer. It was written by Xander Smith and Jonathan Santana, planned by Martin Smith and Directed by Chris Palmer through Gorgeous.

Is it me?
Advertising

Is it me?

by Richard on Feb 8, 2010 • 2 Comments
4340592829_ff5c5331e7.jpg

Image courtesy of Josh.Brastead

This website is usually known for its thoughtful opinion and considered approach. But I am having a Superbowl moratorium on well argued polemic. Is it me or were all the ads in the Superbowl complete arse? For christ sake if that is the best creative work...

More sex please, were British
Advertising / Articles and columns / Provocations

More sex please, were British

by Richard on Feb 4, 2010 • 4 Comments
Image courtesy of Dave Gorman I have long believed that advertising is not a profession. Don’t get me wrong, I’m not embarrassed about what we do and I certainly have little sympathy with the sentiment of that terrible old joke. You know the in which someone asks that his mother is not told that he...
Advertising / Saatchi & Saatchi

Josh’s Band

by Richard on Jan 6, 2010 • 3 Comments
Josh'sBand.jpg

In the Autumn we went out and about on behalf of T-Mobile and asked people what they would do if they had free texts and internet for life - which is what you get as a T-Mobile Pay As You Go customer that regularly tops up.

And in the course of...

Shock and awe
Advertising / Articles and columns

Shock and awe

by Richard on Oct 27, 2009 • 10 Comments
From 30 ways to shock yourself. Image courtesy of Bre Pettis If there is one enduring fascination the mainstream media has in our business it is with shock advertising and specifically whether shock advertising actually works. Other preoccupations of the journalistic classes come and go – greenwash, teaser campaigns, neuroscience and the like – but...
Who is to blame?
Advertising / Articles and columns / Provocations

Who is to blame?

by Richard on Sep 22, 2009 • 4 Comments
Image courtesy of Planoscorpio Say what you like about Cannes but at its best it still serves as a barometer for where our industry and our product is heading. Most notably the Titanium shortlist, packed as it is with the coolest work from the coolest agencies and representing the new creative dividend that is on...

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