Credit where it’s due
Are Superbowl really that super?
Childline campaign
The Childline remixing tool
We have created a new campaign for the NSPCC aimed at making Childline a part of the fabric of children's lives. The idea is to encourage children to express their emotions and to position Childline as the place they can do this freely with immediate...
Brand new Visa ad
This is the new Visa commerical supporting their sponsorship of the Fifa World Cup in South Africa this summer. It was written by Xander Smith and Jonathan Santana, planned by Martin Smith and Directed by Chris Palmer through Gorgeous.
Is it me?
Image courtesy of Josh.Brastead
This website is usually known for its thoughtful opinion and considered approach. But I am having a Superbowl moratorium on well argued polemic. Is it me or were all the ads in the Superbowl complete arse? For christ sake if that is the best creative work...
More sex please, were British
Josh’s Band
In the Autumn we went out and about on behalf of T-Mobile and asked people what they would do if they had free texts and internet for life - which is what you get as a T-Mobile Pay As You Go customer that regularly tops up.
And in the course of...
Shock and awe
Who is to blame?
Brand respsonse – a case of having your cake and eating it
How come Sainsbury’s is doing so well and Tesco isn’t?
Nostalgia Blackmail
Image courtesy of Old School Paul
One of the defining features of this recession is the number of brands immersing themselves in utterly self-indulgent nostalgia trips in a desperate attempt to curry favour with increasingly cynical consumers.