This is an article I wrote for the second edition of the New European. The New European is a fascinating publication, it was set up…
Mumstock is the only marketing conference in the UK devoted to improving the woeful standard of marketing to mums. We have been at it for…
The closure of the Independent’s print edition at the end of March and the decision of its publishers to make it an online only news…
The advertising industry has a serious problem with addiction. Addiction to awards. Everyone in adland loves a good award. Used recreationally they can be fun,…
And so it begins, another year at the coal-face of global advertising. And a moment to reflect on why I keep at it after all…
I’ve been having a pop at digital advertising recently. About how ad blocking is the fault of all of us that create online advertising. No…
I have never understood the belief that advertising dollars should follow people’s time. The assumption that if people spend 50% of their time some place…
I was recently asked to write about my career in advertising for students at my old College – St John’s, Cambridge. I thought I’d post…
Ask most secondary school aged kids how to prevent scurvy, a disease they will have had little contact with and they will tell you,…
The greatest insult you can throw at someone in this industry is that they are a dinosaur. Being a dinosaur not only implies that you…
I’m not going to pretend that speaking at the APG’s inaugural ‘Think Like a CSO’ (Chief Strategy Officer) sponsored and hosted by Mintel was anything…