David Ogilvy famously asked clients of his agency wanting to write their own work, “why keep a dog and bark yourself?” Half a century later…
Ok so its March and this is rather late off the rank. But better late than never. It just means we have 9 months not…
“Let’s face facts, Perce”, as Edmund Blackadder was constantly saying to his hapless companion, the division of labour in advertising agencies borders on the bizarre.…
The work, the work, the work. That’s the mantra by which we live and die in advertising. Good agencies are measured by the work they…
This is an article I wrote for the second edition of the New European. The New European is a fascinating publication, it was set up…
Mumstock is the only marketing conference in the UK devoted to improving the woeful standard of marketing to mums. We have been at it for…
The closure of the Independent’s print edition at the end of March and the decision of its publishers to make it an online only news…
The advertising industry has a serious problem with addiction. Addiction to awards. Everyone in adland loves a good award. Used recreationally they can be fun,…
And so it begins, another year at the coal-face of global advertising. And a moment to reflect on why I keep at it after all…
I’ve been having a pop at digital advertising recently. About how ad blocking is the fault of all of us that create online advertising. No…
I have never understood the belief that advertising dollars should follow people’s time. The assumption that if people spend 50% of their time some place…