I have never understood the belief that advertising dollars should follow people’s time. The assumption that if people spend 50% of their time some place…
I was recently asked to write about my career in advertising for students at my old College – St John’s, Cambridge. I thought I’d post…
Ask most secondary school aged kids how to prevent scurvy, a disease they will have had little contact with and they will tell you,…
The greatest insult you can throw at someone in this industry is that they are a dinosaur. Being a dinosaur not only implies that you…
I’m not going to pretend that speaking at the APG’s inaugural ‘Think Like a CSO’ (Chief Strategy Officer) sponsored and hosted by Mintel was anything…
I think rather highly of Paul Feldwick’s new book – ‘The Anatomy of Humbug: How to Think Differently About Advertising. In fact, I’d suggest that…
People in our industry love big data. Or at least they love the idea of big data. It’s one of those hot topics that fills…
Adam Lury, the co-founder of HHCL, believed that advertising was too powerful simply to be left to people that didn’t care about it. In other…
There is one subject that people like me on blogs like this rarely address. While we devote acres of prose and polemic to everything from…
Without a doubt the finest radio programme is Today on BBC Radio 4. What it lacks in the imaginative title department, it more than makes…
The well off and wealthy may not take up much bandwidth as you dash out another digital banner on two-for-one sun cream but the plain…
If there is one defining philosophy of my approach to planning and strategic development it is the mantra that it is vital to be interesting…
