Anyone in advertising who believes in its power has to be alive to the idea that a ban on ‘junk food’ advertising may now be…
I am advertising’s number one fan. Despite all the issues that its faces it still delivers three things to businesses uniquely well – monopoly, magic and meaning. This article is based on a talk to the UK Financial Services Forum in February 2005 about which marketing discipline should get the lion’s share of the marketing budget and sets out this thinking.
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