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Posted on25/09/202125/09/2021Advertising, Articles and columns

Why we need to be a bit more T-A-M-M-Y

by Richard1 Comment on Why we need to be a bit more T-A-M-M-Y

This story is about country music, emotion and how we truly connect with our audiences. I wrote it a while ago but was reminded of…

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Posted on29/08/202129/08/2021Inspiration, Saatchi & Saatchi

A talk about the c word – confidence

by Richard1 Comment on A talk about the c word – confidence

Before the end of the summer term I took part of a year 10 assembly at the Harris Academy in Greenwich. At Saatchi & Saatchi…

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Posted on09/04/202110/04/2021Uncategorized

Dive in and step back

by RichardLeave a comment on Dive in and step back

I am a big fan of Twyla Tharp. She is one of America’s greatest choreographers, creating over 130 dances for herself alongside work for Paris…

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Posted on31/03/202131/03/2021Uncategorized

Your tears first must flow

by RichardLeave a comment on Your tears first must flow

I’m a big fan of crying. And laughing for that matter. They are raw and overt demonstrations of the intensity of our emotions. Of course,…

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Posted on28/03/202128/03/2021Uncategorized

A love letter to the agency

by Richard5 Comments on A love letter to the agency

This is a love letter. To the most enduring love of my life. I first came across the object of my affection a little over…

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Posted on03/01/202103/01/2021Advertising, Articles and columns, Saatchi & Saatchi

Advertising needs more chutzpah

by RichardLeave a comment on Advertising needs more chutzpah

At the end of last year I wrote a piece celebrating 50 years of Saatchi & Saatchi. We aren’t much given to looking backwards as…

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Posted on24/12/202028/12/2020Brands, Provocations

Why agriculture needs advertising

by Richard1 Comment on Why agriculture needs advertising

Advertising and agriculture feel at opposite ends of the universe we all inhabit. Perhaps the only similarity being the way both our professions are vilified…

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Posted on31/08/202031/08/2020Uncategorized

Government communications aren’t just about crisis

by RichardLeave a comment on Government communications aren’t just about crisis

Our countryside has taken a bit of a hammering this summer, or at least parts and parcels of our countryside. As lockdown has eased and…

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Posted on28/08/202028/08/2020Uncategorized

Rethinking capitalism

by RichardLeave a comment on Rethinking capitalism

Winston Churchill once described democracy as the worst form of government except all the others. When it comes to our economy, the same might be…

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Posted on05/04/202005/04/2020Articles and columns, Brands

We don't save people's lives

by Richard2 Comments on We don't save people's lives

We don’t save people’s lives. It used to be a joke didn’t it? With a laugh in our throats, we would chortle that what we…

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Posted on03/01/202006/01/2020Inspiration, Personal growth

In defence of the hobby

by Richard1 Comment on In defence of the hobby

I have always hated hobbies, even the very idea of hobbies. They seem to me to be childish pastimes attracting a childish name. The word…

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Posted on29/12/201929/12/2019Advertising, Brands

Language matters

by RichardLeave a comment on Language matters

Language matters. In 1994 the Conservative Government abandoned one of Margaret Thatcher’s flagship policies, the Community Charge. The charge was intended to replace domestic rates…

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Adliterate has been delivering radical thinking for the brand advice business for 15 years. It is concerned with the future of advertising and marketing, the impact of technology and the nature of potent brands. It takes a radical view to solve deep seated problems and it sets its self against orthodoxy in any form. It also aims to be deliberately provocative. Because life is more fun that way.

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