Adam Lury, one of the founders of the late, great and greatly missed HHCL, is perhaps one of our least recognised planning legends. The exponent…
Peter Mead, the co-founder of Abbott Mead Vickers, had a profound dislike for one particular word. An old school ad man from a modest background,…
David Ogilvy famously asked clients of his agency wanting to write their own work, “why keep a dog and bark yourself?” Half a century later…
Ok so its March and this is rather late off the rank. But better late than never. It just means we have 9 months not…
During an early 1950s tour of the recently modernised Ford plant in Cleveland the President of the United Automobile Workers Union, Walter Reuther, was shown…
It’s quite possible that 2016 marked peak purpose. The year in which the idea of corporate or brand purpose reached its zenith from which its…
Recently I was asked to talk to the Open Strategy Group about planning bad habits that should be addressed in 2017. And so I aimed…
“Let’s face facts, Perce”, as Edmund Blackadder was constantly saying to his hapless companion, the division of labour in advertising agencies borders on the bizarre.…
A while back the good people at Admap asked me, along with a bunch of other strategists to contribute to a bumper September issue on…
The work, the work, the work. That’s the mantra by which we live and die in advertising. Good agencies are measured by the work they…
Good news is thin on the ground right now but in the world of marketing, there is one massive benefit of the Referendum. Thanks to…
