Downstream – where planning is heading. Image courtesy of SunnyUK I had the absolute privilege of judging the Account Planning Group Creative Strategy awards recently. I love the APG Awards, they showcase real planning and great planners in a way that the other so called planning awards do not. And for me this year saw...
Think Small. This version by Helmut Krone and Bob Levenson. I have just received the most delightful book in the post from Switzerland. ‘Think small, the story of the World’s greatest ad’, written by Dominik Imseng, tells the full story of DDB’s iconic Think Small press advertisement for the VW Beetle. And the emphasis is...
Nice emergency service, shame about the brand extrension. Image courtesy of Ruth Flickr. The Peter Principle maintains that “in a hierarchy every employee tends to rise to his level of incompetence” in other words as long as people remain competent they continue to be promoted until they reach a level of incompetence where they stay....
Image courtesy of Johnnie Walker Espana. “Do not go gentle into the good night but rage, rage against the dying of the light” Dylan Thomas. Sir John Hegarty’s thoughts and memoirs, packaged together in Hegarty on Advertising (Thames and Hudson), must be amongst the most eagerly awaited stories from the world of advertising. This is...
Chateau Petrus, sadly the ’78 is missing. Image courtesy of cDubya. One of the key tenets of behavioural theory is that we value more the things for which we pay more. The more expensive the wine, the greater quality we believe it to be and the more that we value it. So how come this...
Napoleon, the source of the first leadership lesson. Image courtesy of Boston Public Library. I was recently asked to talk about leadership. Now, those that know me might think this is a faintly ridiculous idea but there are a few tips on leadership that I have picked up along the way, that I use all...
In March adliterate turned six making it slightly younger than my oldest son and slightly older than my youngest. In fact I bought the domain name on the 4th March 2005 at the height of the excitement about Web 2.0 and in the early days of the plannersphere but before we had even heard of...
What’s the plan for planning? Image courtesy of see_another_side. A few years ago in an orgy of self-congratulation and a pithy monographs invoking the spirit of King and Pollitt, planning turned forty. The second great advertising innovation of the twentieth century alongside Bernbach’s pairing of creative teams seemed confident and cocksure with a rosy future...
Image courtesy of Liberal Democrats Nick Clegg, the rather pointless Deputy Prime Minister of Britain’s sad little coalition, is in a bit of a pickle at the moment. No one in the country likes him not even Liberal Democrats, his party is about to be annihilated in the local elections on the 5th of May...
So this is the
link to the electronic flip book version of the newspaper version of the best of this blog. Talk about milking a bit of content some of which is six years old! But hell why not. Big thanks to
newspaper club for making the review possible and
Saatchi &...
by
Richard
on
Mar 7, 2011 • Comments Closed The nice people at
it's nice that have written a little
review of adliterate lite alongside some far more worthy titles and better designed publications. It's nice that champion great creativity in any form and
publish a hard copy of the stuff they love the most every April and October. Issue 5...
