Dump the dogma

Dump the dogma

I think rather highly of Paul Feldwick’s new book – ‘The Anatomy of Humbug: How to Think Differently About Advertising. In fact, I’d suggest that it should be required reading for anyone involved in advertising – clients, creatives, suits, planners and students. More than that, if you haven’t read it...
Does every brand need a purpose?

Does every brand need a purpose?

Gold Blend coffee has a new campaign. You’ll know if you live in any remotely built up part of the UK because the media buy is impressive. And it has to be said that it has caused a bit of a stir in the planning community. Now I accept that...
Forget Big Data

Forget Big Data

People in our industry love big data. Or at least they love the idea of big data. It’s one of those hot topics that fills our feeds, our conference agendas and the pages of our trade magazines. But it’s a hot topic largely because we have been told it’s a...
Advertising is as powerful as we allow it to be

Advertising is as powerful as we allow it to be

Adam Lury, the co-founder of HHCL, believed that advertising was too powerful simply to be left to people that didn’t care about it. In other words to people that cared little for this power beyond its commercial value. I was reminded of this recently by one of HHCL’s other co-founders,...
Latest entries
Give brands what they deserve not what they want

Give brands what they deserve not what they want

In 1964 the new headquarters of the Royal College of Physicians (RCP) opened its doors, the fifth building the venerable organisation had inhabited since its foundation in 1518. Not only was the location at end one of the Nash Terraces in The Regent’s Park, somewhat of a departure for the College (having previously inhabited buildings...
Why 'always on' is such a turn off

Why ‘always on’ is such a turn off

When you have fireworks like this who needs bonfires. Image courtesy of Fernando Castaneda. In recent years the business of marketing has been assailed by a litany of new buzzwords and phrases that often gain extraordinary momentary popularity and spawn a slew of new job titles and agency offerings. However, increasingly this ‘new marketing’ jargon...
Stop confusing targeting with relevance

Stop confusing targeting with relevance

Advertising is not everyone’s cup of tea. However, for most of us inside and outside the industry, advertising is seen as commercially vital, economically important and culturally essential – funding and subsidising vast tranches of the media and many other facets of our lives. But there is a big if. And that is if advertising...
If you can successfully avoid tax you know your brand is healthy

If you can successfully avoid tax you know your brand is healthy

  From horsemeat in the lasagne to Libor fixing in the blood, not to mention industrial scale tax avoidance, brands have to put up with a hell of a lot at the moment. By which I mean that brand reputations, painstakingly pieced together over years, suddenly seem on the line in a way they have...
How to love presenting as much as sex

How to love presenting as much as sex

I tend to try and channel Eddie Izzard when presenting – find your presentation hero? I love presenting, its one of the greatest aspects of the planner’s job as far as I am concerned – getting up there and letting rip on whatever subject you are required to hold forth upon. But I am aware...
A ready reckoner for good planners

A ready reckoner for good planners

When people ask me what I am looking for in a planner the list of important attributes has traditionally been exhaustive. So in an attempt to simplify things and shorten interviews I have recently taken to issuing a three-point description.   1) Safe looking people with dangerous minds.   This is an old phrase we...
A little bit of politics

A little bit of politics

“The results of the experiment are now in and they are consistent: austerity doesn’t work” Mark Blyth, Austerity: The history of a Dangerous Idea On the day that the Queen’s Speech offered few answers to the real political question of our time, here are a few personal thoughts about the way that Labour should be...
When it comes to technology, is the internet the best we can do?

When it comes to technology, is the internet the best we can do?

I recently took part in a tech-start up event in which a handful of eager entrepreneurs were mixed with seasoned ad people in a suitably miserable Shoreditch basement that exhibited extensive and unresolved problems with damp. To be frank it wasn’t up there as an experience to relish even setting the damp aside. For one...
Keynesian marketing and the business of confidence

Keynesian marketing and the business of confidence

I am not an economist but let’s say I am economically curious.   And I wonder whether some of the debates that are happening in the world of economics might have relevance to the world of brands and marketing. And specifically the rekindling of interest in Keynesian economics following the financial crisis and the failure...
Straight from the horse's mouth

Straight from the horse’s mouth

The UK is currently gripped by one of its periodic food scandals. For once this isn’t about food safety – no one has been feeding animal parts to other animals and therefore exposing the food chain to lethal pathogens, well not as far as we know it – but like the others it’s a by...
A decade of Moleskines

A decade of Moleskines

The passage in Songlines in which Bruce Chatwin names the Moleskine. Image courtesy of Songlines. The biggest cliché in advertising is not lunching at the Ivy, drinking chilled rose on the Carlton Terrace or doing coke with the intern in the toilets at the Christmas party. The biggest cliché in advertising is the Moleskine notebook....
No more heroes any more

No more heroes any more

  The original Forward thinking motherfucker. I gave a little talk at an APG (Account Planning Group) event recently. It’s a regular series of talks called Noisy Thinking and I shared the bill with Craig Mawdsley, Rachel Hatton, Russell Davies and Malcolm White, a pretty impressive line up in the world of planning. I talked...
683736