If 92% of all ads are zapped when TV is watched off a PVR hard disk what are the implications for advertising? This presentation offers…
People have talked about the value of the meme concept in advertising for a while. I like to think I have gone that bit further, suggesting that we substitute memes for the brand concept wholesale.
A gloriously simple chart based on TGI data that indicates exactly why people might want to use PVRs to zap ads. It was originally given…
Associated involvement is the term I give the collection of advertising techniques that includes sponsorship, product placement and advertising-funded programming. While they are clearly enjoying…
– Number of Sky+ PVRs in the UK – 1.3m out of 8m subscribers. – Sky estimate for the penetration of PVR type devices in…
I am advertising’s number one fan. Despite all the issues that its faces it still delivers three things to businesses uniquely well – monopoly, magic and meaning. This article is based on a talk to the UK Financial Services Forum in February 2005 about which marketing discipline should get the lion’s share of the marketing budget and sets out this thinking.
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What are the ethics of marketing to children? This article is a little old and pre-dates the obesity debate now gripping the ad industry, but…
I have a belief about the ethics of advertising. I think that advertising should benefit the consumer even if they choose to totally ignore it.…
Article from Marketing magazine in New Zealand about the effect of PVRs on UK television advertising. It references my concept of Brand Darwinism and the…
This is some thinking I did about ethics and advertising around the beginning of the decade. It lead to the idea that in order to promote sustainability (the ultimate aim of any business) advertising has to find ways to create desire more responsibly. This paper tries to explore the issues that surround this idea.
