Skip to content

Radical thinking for the brand advice business

Menu
  • Richard Huntington
  • Email
Posted on13/03/2005Uncategorized

Will your brand have a voice in the fast forward future?

by Richard1 Comment on Will your brand have a voice in the fast forward future?

If 92% of all ads are zapped when TV is watched off a PVR hard disk what are the implications for advertising? This presentation offers…

Read More
Posted on12/03/2005Brands

Here come the meme doctors

by Richard2 Comments on Here come the meme doctors

People have talked about the value of the meme concept in advertising for a while. I like to think I have gone that bit further, suggesting that we substitute memes for the brand concept wholesale.

Read More
Posted on12/03/2005Uncategorized

The ads are as good as the programmes

by Richard6 Comments on The ads are as good as the programmes

A gloriously simple chart based on TGI data that indicates exactly why people might want to use PVRs to zap ads. It was originally given…

Read More
Posted on12/03/2005Provocations

The folly of associated involvement

by Richard

Associated involvement is the term I give the collection of advertising techniques that includes sponsorship, product placement and advertising-funded programming. While they are clearly enjoying…

Read More
Posted on12/03/2005Uncategorized

PVRs – the stats

by Richard3 Comments on PVRs – the stats

– Number of Sky+ PVRs in the UK – 1.3m out of 8m subscribers. – Sky estimate for the penetration of PVR type devices in…

Read More
Posted on12/03/2005Advertising

Monopoly, magic and meaning – the enduring power of advertising

by Richard

I am advertising’s number one fan. Despite all the issues that its faces it still delivers three things to businesses uniquely well – monopoly, magic and meaning. This article is based on a talk to the UK Financial Services Forum in February 2005 about which marketing discipline should get the lion’s share of the marketing budget and sets out this thinking.
Download file

Read More
Posted on12/03/2005Planning

The ethics of marketing to children

by Richard3 Comments on The ethics of marketing to children

What are the ethics of marketing to children? This article is a little old and pre-dates the obesity debate now gripping the ad industry, but…

Read More
Posted on12/03/2005Provocations

Guerilla marketing get lost

by Richard3 Comments on Guerilla marketing get lost

I have a belief about the ethics of advertising. I think that advertising should benefit the consumer even if they choose to totally ignore it.…

Read More
Posted on11/03/2005Uncategorized

Ad zapping article from New Zealand

by Richard

Article from Marketing magazine in New Zealand about the effect of PVRs on UK television advertising. It references my concept of Brand Darwinism and the…

Read More
Posted on11/03/2005Brands, Planning

Creating responsible desire

by Richard1 Comment on Creating responsible desire

This is some thinking I did about ethics and advertising around the beginning of the decade. It lead to the idea that in order to promote sustainability (the ultimate aim of any business) advertising has to find ways to create desire more responsibly. This paper tries to explore the issues that surround this idea.

Read More

Posts pagination

Previous Page Page 1 … Page 34 Page 35

Adliterate has been delivering radical thinking for the brand advice business for 20 years. My intention is to take a more radical view of issues in order to solve deep seated problems and I set myself against orthodoxy in any form. Adliterate is also deliberately provocative, because life is more fun that way. Much of my thinking on brand strategy is now availble in Feral Strategy, my new book which is available here.

Subscribe to adliterate

Brand new thinking direct to your inbox

Categories

Archives

Amphibious Theme by TemplatePocket ⋅ Powered by WordPress