PVRs – the stats

– Number of Sky+ PVRs in the UK – 1.3m out of 8m subscribers.
– Sky estimate for the penetration of PVR type devices in the UK by 2010 – 34%.
– Amount of TV watched off the disk in PVR households – 40-60% (UK and US data).
– Amount of ads zapped when watching off the disk – 92% (Forrester data).
As our American cousins say ‘you do the math’

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3 Replies to “PVRs – the stats”

  1. Add in an unknown and unknowable (but likely to be large) number of people who watch most of their telly via bittorrent. e.g. most Japanese anime shows are available for worldwide download (with subtitles in english added – known as “fansubs”) within 24 hours of their airing on Japanese tv.

  2. Thanks for the numbers update which I should have changed already.

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