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You had to be there

You had to be there

My style of presentation is rather frustrating. Not only is there a lot of dancing around, swearing and nonsense at the time. But the slides never make any sense – they are designed for talking to not reading. So putting them on slideshare is rather pointless since you had to be there to understand them....
What planners need

What planners need

Image courtesy of Identity in Newcastle. We have finished the Summer Scholarship for 2012 at Saatchi & Saatchi. It’s a programme where we take ten or so young people into the agency for the summer and then give the best candidate a job at the end of it. Going through this process made me think...
No more jobs for the boys and girls

No more jobs for the boys and girls

Image courtesy of Liberal Democrats Nick Clegg, the rather pointless Deputy Prime Minister of Britain’s sad little coalition, is in a bit of a pickle at the moment. No one in the country likes him not even Liberal Democrats, his party is about to be annihilated in the local elections on the 5th of May...

It’s nice of it’s nice that

The nice people at it's nice that have written a little review of adliterate lite alongside some far more worthy titles and better designed publications. It's nice that champion great creativity in any form and publish a hard copy of the stuff they love the most every April and October. Issue 5...

Now thats what I call collective intelligence

A while ago Gavin Heaton and Drew Mc Lellan asked a bunch of us bloggers to contribute to an e-book about the Age of Conversation. We were each to contribute a chapter of 400 words about our take on the subject. As more people got excited about the project...

The pen is mightier than the trackpad

I know this is way off topic but I can't help myself.

I got given a Wacom tablet for my birthday recently and I think I am in love.

It looks fantastic, its brilliant for drawing and as a way to zip around the screen it kicks seven types of shit out of my trackpad....

Book review – Ad Land by Mark Tungate

One of the more unfortunate characteristics of the advertising business is that every generation believes itself to be the first.

Future Marketing Summit scaled

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Hillary and Tenzing enjoying a hearty cup of beef tea while scaling their own summit. Image courtesy of bernard-Voyer.com

Yesterday I had the great pleasure of chair in a panel session on technology at the Future Marketing Summit in London. With me were Steve Henry (creative legend and ex-employer),...

Dynamic micro brands

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The Swallow tailed hummingbird. Like most dynamic micro brands they are small agile and very fast. Image courtesy of Flavio Cruvinel Brandao

So, I have been obsessing recently about cool and funky little brands like Method, Hendricks, Riverford Organic Vegetables, Dorset Cereals, Good Energy and the like.

And I thought I...

The Brand Catwalk – Dorset Cereals

134375720_cc0affb2ea.jpg Gold Hill in Shaftesbury, Dorset. Location for THAT ad. Image courtesy of Andy Latt

I don't know what I love most about the uber premium breakfast cereal brand, Dorset Cereals - the idea, the product, the packaging or the online experience. So you are just going to have to endure...

The Brand Catwalk – Good Energy

wind turbine Hans van Reenen.jpg Image courtesy of Hans van Reenen

Brands help businesses fight the inexorable drift towards commoditisation - the point at which consumers can't tell the difference between the offerings in the marketplace and can only choose on price.

And you don't get much more...

The Brand Catwalk – NaCo

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NaCo - making it cool to be uncool

So far every dynamic little micro brand I have sent down the catwalk has been from the UK or US.

So next up is a brand that has become a cult fashion label in Mexico City - NaCo. Set up in 2001 by Robby...