Facebook’s nineteen billion admissions of defeat
Why did Facebook acquire WhatsApp for $19bn? For the same reason dog’s lick their balls, because they can. There are few organisations on earth that could rustle up $19bn dollars (mainly in cash) for anything let alone a service that at a maximum can only be turning over $450m a year and Facebook is one...
What planners need
Image courtesy of Identity in Newcastle. We have finished the Summer Scholarship for 2012 at Saatchi & Saatchi. It’s a programme where we take ten or so young people into the agency for the summer and then give the best candidate a job at the end of it. Going through this process made me think...
Welcome to the new look adliterate
After seven years of the original adliterate I have given it a bit of spit and polish. Although I had a fondness its ‘held together with string and blu-tak’ look the truth is the user experience was getting distinctly shonky and the woeful lack of professionalism was a source of personal shame. So I have...
Content – lessons from the front line
Late last year I was asked to give a talk at the IPA, along with the brilliant Rachel Barrie (from sister agency Fallon), about content driven campaigns. Rachel talked about her experiences working on Gorilla and I talked about our learnings from T-Mobile Dance – both IPA award winners in 2010. It was a rather...
Small book, big ad
Think Small. This version by Helmut Krone and Bob Levenson. I have just received the most delightful book in the post from Switzerland. ‘Think small, the story of the World’s greatest ad’, written by Dominik Imseng, tells the full story of DDB’s iconic Think Small press advertisement for the VW Beetle. And the emphasis is...
Small Birthday celebration
In March adliterate turned six making it slightly younger than my oldest son and slightly older than my youngest. In fact I bought the domain name on the 4th March 2005 at the height of the excitement about Web 2.0 and in the early days of the plannersphere but before we had even heard of...
No more jobs for the boys and girls
Image courtesy of Liberal Democrats Nick Clegg, the rather pointless Deputy Prime Minister of Britain’s sad little coalition, is in a bit of a pickle at the moment. No one in the country likes him not even Liberal Democrats, his party is about to be annihilated in the local elections on the 5th of May...
How postmodern is this?
So this is the link to the electronic flip book version of the newspaper version of the best of this blog. Talk about milking a bit of content some of which is six years old! But hell why not. Big thanks to newspaper club for making the review possible and Saatchi &...
It’s nice of it’s nice that
The nice people at it's nice that have written a little review of adliterate lite alongside some far more worthy titles and better designed publications. It's nice that champion great creativity in any form and publish a hard copy of the stuff they love the most every April and October. Issue 5...
Adliterate in the flesh
A few years ago Paul Colman tried to sell a print out of this blog on Ebay. As far as I am aware no one was remotely interested. undaunted by this I have collected together the ‘best’ posts from adliterate over the past six years and had those lovely people at Newspaper Club print it....
Now thats what I call co-creation 2
After the huge success of the co-authored Age of Conversation last year, it is back but bigger and better. This year 237 authors from 15 countries have put their minds to the subject of ‘why don’t they get it’, with each author contributing a chapter. I have written a manifesto which highlights the real distinction...
Three years young
Image courtesy of Below Zero.
Forgive this self indulgent post but I just wanted to say thank you to everyone that has helped adliterate stay the course for three years this month, whether commenting, linking or reading. Self evidently I couldn't do it without you.
In particular your comments that offer...