Adliterate has been delivering radical thinking for the brand advice business for over a decade. It is concerned with the future of advertising and marketing, the impact of technology and the nature of potent brands. It takes a radical view in order to solve deep seated problems and it sets its self against orthodoxy in any form. It also aims to be deliberately provocative.

Because life is more fun that way.


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What planners need

What planners need

Image courtesy of Identity in Newcastle. We have finished the Summer Scholarship for 2012 at Saatchi & Saatchi. It’s a programme where we take ten or so young people into the agency for the summer and then give the best candidate a job at the end of it. Going through this process made me think...
No more jobs for the boys and girls

No more jobs for the boys and girls

Image courtesy of Liberal Democrats Nick Clegg, the rather pointless Deputy Prime Minister of Britain’s sad little coalition, is in a bit of a pickle at the moment. No one in the country likes him not even Liberal Democrats, his party is about to be annihilated in the local elections on the 5th of May...

It’s nice of it’s nice that

The nice people at it's nice that have written a little review of adliterate lite alongside some far more worthy titles and better designed publications. It's nice that champion great creativity in any form and publish a hard copy of the stuff they love the most every April and October. Issue 5...

The pen is mightier than the trackpad

I know this is way off topic but I can't help myself.

I got given a Wacom tablet for my birthday recently and I think I am in love.

It looks fantastic, its brilliant for drawing and as a way to zip around the screen it kicks seven types of shit out of my trackpad....

Book review – Ad Land by Mark Tungate

One of the more unfortunate characteristics of the advertising business is that every generation believes itself to be the first.

Future Marketing Summit scaled


Hillary and Tenzing enjoying a hearty cup of beef tea while scaling their own summit. Image courtesy of

Yesterday I had the great pleasure of chair in a panel session on technology at the Future Marketing Summit in London. With me were Steve Henry (creative legend and ex-employer),...

Dynamic micro brands


The Swallow tailed hummingbird. Like most dynamic micro brands they are small agile and very fast. Image courtesy of Flavio Cruvinel Brandao

So, I have been obsessing recently about cool and funky little brands like Method, Hendricks, Riverford Organic Vegetables, Dorset Cereals, Good Energy and the like.

And I thought I...

The Brand Catwalk – Dorset Cereals

134375720_cc0affb2ea.jpg Gold Hill in Shaftesbury, Dorset. Location for THAT ad. Image courtesy of Andy Latt

I don't know what I love most about the uber premium breakfast cereal brand, Dorset Cereals - the idea, the product, the packaging or the online experience. So you are just going to have to endure...

The Brand Catwalk – Good Energy

wind turbine Hans van Reenen.jpg Image courtesy of Hans van Reenen

Brands help businesses fight the inexorable drift towards commoditisation - the point at which consumers can't tell the difference between the offerings in the marketplace and can only choose on price.

And you don't get much more...

The Brand Catwalk – NaCo


NaCo - making it cool to be uncool

So far every dynamic little micro brand I have sent down the catwalk has been from the UK or US.

So next up is a brand that has become a cult fashion label in Mexico City - NaCo. Set up in 2001 by Robby...

The Brand Catwalk – Hendrick’s

Hendrick's bottle  290107.JPG Hendrick's Gin in its signature apothecaries bottle.

Hurtling down the Brand Catwalk this week is that small but perfectly formed premium gin, Hendrick's and its one-brand assualt on, what Malcolm Gluck famously called, the Daily Telegraph Obituaries column image of gin and gin drinkers.


The Brand Catwalk – Riverford Organic Vegetables


Image courtesy of RuneT

From 1974 to 1982 I lived in a part of the UK called South Devon, in a village called Dartington.

My father farmed the next door estate to a place called Riverford Farm.