What planners need
No more jobs for the boys and girls
It’s nice of it’s nice that
The pen is mightier than the trackpad
I know this is way off topic but I can't help myself.
I got given a Wacom tablet for my birthday recently and I think I am in love.
It looks fantastic, its brilliant for drawing and as a way to zip around the screen it kicks seven types of shit out of my trackpad....
Book review – Ad Land by Mark Tungate
One of the more unfortunate characteristics of the advertising business is that every generation believes itself to be the first.
Future Marketing Summit scaled
Hillary and Tenzing enjoying a hearty cup of beef tea while scaling their own summit. Image courtesy of bernard-Voyer.com
Yesterday I had the great pleasure of chair in a panel session on technology at the Future Marketing Summit in London. With me were Steve Henry (creative legend and ex-employer),...
Dynamic micro brands
The Swallow tailed hummingbird. Like most dynamic micro brands they are small agile and very fast. Image courtesy of Flavio Cruvinel Brandao
So, I have been obsessing recently about cool and funky little brands like Method, Hendricks, Riverford Organic Vegetables, Dorset Cereals, Good Energy and the like.
And I thought I...
The Brand Catwalk – Dorset Cereals
Gold Hill in Shaftesbury, Dorset. Location for THAT ad. Image courtesy of Andy Latt
I don't know what I love most about the uber premium breakfast cereal brand, Dorset Cereals - the idea, the product, the packaging or the online experience. So you are just going to have to endure...
The Brand Catwalk – Good Energy
Image courtesy of Hans van Reenen
Brands help businesses fight the inexorable drift towards commoditisation - the point at which consumers can't tell the difference between the offerings in the marketplace and can only choose on price.
And you don't get much more...
The Brand Catwalk – NaCo
NaCo - making it cool to be uncool
So far every dynamic little micro brand I have sent down the catwalk has been from the UK or US.
So next up is a brand that has become a cult fashion label in Mexico City - NaCo. Set up in 2001 by Robby...The Brand Catwalk – Hendrick’s
Hendrick's Gin in its signature apothecaries bottle.
Hurtling down the Brand Catwalk this week is that small but perfectly formed premium gin, Hendrick's and its one-brand assualt on, what Malcolm Gluck famously called, the Daily Telegraph Obituaries column image of gin and gin drinkers.
...The Brand Catwalk – Riverford Organic Vegetables
Image courtesy of RuneT
From 1974 to 1982 I lived in a part of the UK called South Devon, in a village called Dartington.
My father farmed the next door estate to a place called Riverford Farm.