A gloriously simple chart based on TGI data that indicates exactly why people might want to use PVRs to zap ads. It was originally given…
– Number of Sky+ PVRs in the UK – 1.3m out of 8m subscribers. – Sky estimate for the penetration of PVR type devices in…
Article from Marketing magazine in New Zealand about the effect of PVRs on UK television advertising. It references my concept of Brand Darwinism and the…
