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Posted on12/03/2005Uncategorized

PVRs – the stats

by Richard3 Comments on PVRs – the stats

– Number of Sky+ PVRs in the UK – 1.3m out of 8m subscribers. – Sky estimate for the penetration of PVR type devices in…

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Posted on11/03/2005Uncategorized

Ad zapping article from New Zealand

by Richard

Article from Marketing magazine in New Zealand about the effect of PVRs on UK television advertising. It references my concept of Brand Darwinism and the…

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Adliterate has been delivering radical thinking for the brand advice business for 20 years. My intention is to take a more radical view of issues in order to solve deep seated problems and I set myself against orthodoxy in any form. Adliterate is also deliberately provocative, because life is more fun that way. Much of my thinking on brand strategy is now availble in Feral Strategy, my new book which is available here.

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