A couple of nice chaps from a research agency called duckfoot popped by to see me recently with some research they had done on advertising and PVRs.
Real research mind – that is possibly rather helpful.
It is time we all stopped talking about the future of advertising in a PVR world and started doing something about it. I am working on 20 concrete ideas to get people started. It may end up as a more chuncky ten or as a more Cluetrain like 95. Maybe you can help me on this?
If 92% of all ads are zapped when TV is watched off a PVR hard disk what are the implications for advertising? This presentation offers…
A gloriously simple chart based on TGI data that indicates exactly why people might want to use PVRs to zap ads. It was originally given…
– Number of Sky+ PVRs in the UK – 1.3m out of 8m subscribers. – Sky estimate for the penetration of PVR type devices in…