A couple of nice chaps from a research agency called duckfoot popped by to see me recently with some research they had done on advertising and PVRs.
Real research mind – that is possibly rather helpful.
It is time we all stopped talking about the future of advertising in a PVR world and started doing something about it. I am working on 20 concrete ideas to get people started. It may end up as a more chuncky ten or as a more Cluetrain like 95. Maybe you can help me on this?
If 92% of all ads are zapped when TV is watched off a PVR hard disk what are the implications for advertising? This presentation offers…
A gloriously simple chart based on TGI data that indicates exactly why people might want to use PVRs to zap ads. It was originally given…
– Number of Sky+ PVRs in the UK – 1.3m out of 8m subscribers. – Sky estimate for the penetration of PVR type devices in…
Article from Marketing magazine in New Zealand about the effect of PVRs on UK television advertising. It references my concept of Brand Darwinism and the…
