Adliterate has been delivering radical thinking for the brand advice business for over a decade. It is concerned with the future of advertising and marketing, the impact of technology and the nature of potent brands. It takes a radical view in order to solve deep seated problems and it sets its self against orthodoxy in any form. It also aims to be deliberately provocative.

Because life is more fun that way.


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Now this I like


Quick mini advocate ladies and gentlemen.

I think the holiday category is tough on the strategist - a commodified marketplace with loads of me too players driven by price.

But Lastminute's latest campaign is a real gem - they are encouraging hard working Britons to take 5 holidays and breaks a...

The brand catwalk

blob2.jpg Each month I want to try and showcase a brand that has an interesting take on the market they operate in and ideally is built around a clear brand idea or ideal. The first candidate to send down the catwalk for your edification and scrutiny is Method, the US personal and...

The adliterate address 2007

139582158_70e8b1c9ce.jpg Scream if you want to go faster.

Normal service has been resumed here at adliterate towers after an exhilarating yet restorative christmas break.

I for one have been itching to get back to the business of figuring out what to do with this business and throwing it at you bones and all.


Bah humbug

scrooge1.JPG The Author being visited by the ghost of posts past. Illustration by Arthur Rackham.

Have a very Happy Christmas from adliterate.

Here's a festive film to get you in the mood.

PVRs are so last year

War of the Worlds.jpg "With infinite complacency men went to and fro over this globe about their little affairs, serene in their assurance of their empire over matter". H.G. Wells

Only a year ago we were all getting hot under the collar about PVRs and the threat they...

Coffee morning shenanigans

hogarth.jpg Hogarth successfully captures the moment when, in Russell's absence, today's coffee morning got a little out of hand.

No bananas

bannarHU_063736large.jpg Through out the second world war bananas were in short supply in a Britain enduring severe food rationing. By the time the first bananas were imported from the Caribbean, many children that had grown up during the conflict had never seen let alone eaten a banana. Indeed Evelyn Waugh...

Listen to adliterate

Mark Earls of ‘Herd’ fame and I got together with Russell to talk about the way we set about preparing as planners for an intial new business meeting. If that is your bag then listen here. Russell and I did a couple of interviews on a whole load of stuff here and here. They take...

Revolutionaries get shot on the palace steps

potemkin.jpg Sergei M. Eisenstein's 1925 film, Battleship Potemkin

I have been giving a bit of thought to HHCL recently.

Great advocates of our time No1.

dibnah.jpg Fred Dibnah - steeplejack and an advocate of Britain's industrial heritage. He would have hated all of us but that doesn't stop us loving him.

After a feisty exchange about Honda it is time to think about which campaign to advocate for October. The rules are emerging slowly.

A brand is a business person’s best friend


Gill Sans - Eric Gill's seminal typeface and as simple and elegant as this little presentation (which is in Tahoma).

A client asked me recently to put together a quick presentation on why brands were a good idea. I bashed this out largely ignoring all Russell's powerpoint rules. I think it...

The Advocate - September

The Advocate – September

Grrr.jpg The first candidate for the Advocate is Honda. Loads of people wanted to talk about it and there already seems to be some healthy debate on the subject - thankyou Neil and John. Let me pin my colours to the mast. I think what Honda and W+K have done...