A while ago Gavin Heaton and Drew Mc Lellan asked a bunch of us bloggers to contribute to an e-book about the Age of Conversation. We were each to contribute a chapter of 400 words about our take on the subject. As more people got excited about the project and spurred on by the idea that the profits would go to a children’s charity more bloggers got involved, with just over 100 of the world’s leading marketers, writers, thinkers and creative innovators finally co-authoring the book.
Not only is this likely to be a bit of a ground breaking read (I certainly liked my 1/100th of it) but its also a fascinating experiment in the wisdom of the crowd and and ferocious speed of collective self publishing. A book that is about half the length of an average novel has been conceived, the authors found, written, edited and published in hardback, softback and e-book formats in about 3 months.
And if it is all nonsense (which I would really suggest quite strongly it is not) then Variety gets stacks of dosh out of it.
Buy a copy now.
No really buy a copy now!
You can get the link to buy and all full list of the authors by continuing to read below.