New adliterate aphorisms ahoy

Rebecca West.jpg
Rebecca West, feminist, novelist and HG Wells' lover.

Here is one of hers "I myself have never been able to find out what feminism is; I only know that people call me a feminist whenever I express sentiments that differentiate me from a doormat or a prostitute."

And here are a bunch of mine largely taken from recent posts...


This is fancy. I like it a lot.
I was named after Rebecca West, although I was always a bit disappointed I didn't like her writing more. This quote of hers ia goody though.

Posted by: beeker at November 29, 2006 09:50 AM

All goodies (although "planners sell, creatives multiply" isn't strictly speaking out of the "how to make friends and influence people" play book. So to avoid getting a D&AD fatwa served on me i will remain neutral on that one)

Really like the one about social media and conversations(given I "work" in PR these days). I thinks it's less about brands steering clear of social media and more, as you put it, adding something to the conversation when they do join in.

Its good manners at the very least. Being part of the community at best.

This reminds me of an old BMP (a great 70's and 80's agency, kids) philosophy about TV advertising : if you are going to appear in people's living room the least you can do is entertain them while they are there.

Perhaps the same goes for peoples blogs etc.

Posted by: jon leach at November 29, 2006 11:40 AM

Strong opinions, lightly held

Posted by: richard at November 29, 2006 12:54 PM

Hey how come no one has admired my mastery of slideshare? - sheer planner heaven

Posted by: Richard at November 29, 2006 03:21 PM

Gotta love the slideshare Richard!

I remember so many BMP ads from when I was little, they have stuck in my head more than ads from any other agency, followed probably by HHCL.

The consistency and coherance one is spot on.

Along the same lines:

If you don't understand your customer, how do you expect them to understand you?

Posted by: Rob Mortimer at November 29, 2006 04:26 PM

I did admire. I said it was fancy. High praise indeed.

Posted by: beeker at November 29, 2006 05:20 PM

Loving the slideshare and loving the words of wisdom. Very fancy indeed ;)

I love quotable aphorisms...

I love quotations because it is a joy to find thoughts one might have, beautifully expressed with much authority by someone recognized wiser than oneself.
Marlene Dietrich (1901 - 1992)

Posted by: Faris at November 29, 2006 10:07 PM

Long live the aphorism!

Just posted a few on blogging at :

Posted by: blaiq at November 30, 2006 06:55 AM

if I'm honest. I don't like the slide show. It's a bit. How can I put this. Naff.


I quite like the aphorisms.

Posted by: mm at December 1, 2006 09:57 AM

The presentation is neither here nor there. But I love being able to upload powerpoint so that is is embedded on the site. And I think slideshow will turn into a brilliant research resource for planners cos the first thing you will do if you are thinking baout something is to find out whether someone else has already written a presentation on it. Hurrah.

Posted by: Richard at December 1, 2006 02:53 PM

This isn't exactly an aphorism but I think it has potential to become one: exec at McDonald's on the failure of their salads - "We listened to our customers but it appears they lied."

Posted by: Phil Teer at December 1, 2006 03:40 PM

There was one from Monsanto after the GM thing blew up in their faces - 'we were so obsessed by what could be done we didn't stop to think whether it should be done'.

Posted by: Richard at December 1, 2006 05:49 PM

Love those McD and Monsanto ones, brilliant.

Posted by: Rob Mortimer at December 2, 2006 09:16 PM

“In theory, there is no difference between theory and practice. But in practice, there is.” - Jan L.A. van de Snepscheut

Posted by: G at December 4, 2006 02:45 PM

Larry Sumner, ex Treasury Secretary and Dean of Harvard, on the importance of getting people to feel ownership of a project or community:

"In the history of the world, nobody ever washed a rented car."

Posted by: Sir Winston O'Boogie at December 4, 2006 03:50 PM

Sir Winston,

Please go to then the user guide, then cleaning.

You will see that cleaning a rented car is now common place. Things can change.

Posted by: bob at December 5, 2006 03:49 PM