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Month: November 2015

Posted on22/11/201522/11/2015Advertising, HHCL, Planning, Saatchi & Saatchi

How I got into advertising and what happened next

by Richard2 Comments on How I got into advertising and what happened next

I was recently asked to write about my career in advertising for students at my old College – St John’s, Cambridge. I thought I’d post…

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Posted on22/11/201503/03/2017Advertising, Provocations

The marketing truths we are all in danger of forgetting

by Richard11 Comments on The marketing truths we are all in danger of forgetting

  Ask most secondary school aged kids how to prevent scurvy, a disease they will have had little contact with and they will tell you,…

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Adliterate has been delivering radical thinking for the brand advice business for 20 years. My intention is to take a more radical view of issues in order to solve deep seated problems and I set myself against orthodoxy in any form. Adliterate is also deliberately provocative, because life is more fun that way. Much of my thinking on brand strategy is now availble in Feral Strategy, my new book which is available here.

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