Blogging and planning - enough already


Image courtesy of MrTruffle

I am bored witless by the 'is blogging killing planning?' debate now -it isn't, end of story. But in a pathetic attempt to have the last word on the matter here is the very short opinion piece I did for UK ad bible Campaign.

The idea that blogging is killing planning is arrant nonsense. The main accusation is that it encourages people to share half thought through thinking. Well no shit, in a 2.0 world where you should always be in Beta test, this is the whole point.

The plannersphere is not a journal of record for the science of advertising it is a place where we try out our new thinking for the first time. It is a place where a planner like me can submit half-baked ideas to the collective intelligence of the online planning community for their scrutiny, contribution and improvement.

And it is a place where a planner from any part of the globe, can gain access to the best thinking in our discipline and support from a global community of planners.

Blogging isn’t killing planning it’s the best thing that has happened since the death of the overhead projector.

Right, now that is settled lets get on with embracing this wonderful new world. And how better than with Drew and Gavin's Age of Conversation project to which I am contributing a chapter as are many of you.


You're right it's not killing planning, it's doing nothing, some like doing it, some like reading it, some have zero interest. For people to think that blogging can have any impact at all is ridiculous whether positive or negative. It's just there. End of.

Posted by: at April 26, 2007 09:09 AM

Blogging my not be killing planning but it sure as hell killed me.

Posted by: The Dead Artist at April 27, 2007 08:16 AM

erm if this is the end... why post it?

(PS I've always enjoyed a good overhead projector... what kind of evil mind invented it)

Posted by: jemster at April 27, 2007 12:05 PM

I think we can all agree that blogs can't kill planning.
Bad planners can.

(After all, we already witnessed so many bad creatives killing advertising in quite a few countries, didn't we?)

Posted by: EsseA at April 30, 2007 06:32 PM

... and there are more than enough of those to go around

Posted by: jemster at May 1, 2007 05:04 PM