One of my favourite ads of all time is Honda Grrr. A Wieden & Kennedy classic, it’s still fresh and powerful a decade on, albeit…
There are many phrases to which I take exception. I hate dead metaphors such as “Achilles’ heel”. I hate euphemisms that are designed to disguise…
All my heroes are equal but George Orwell is more equal than others. I’m not taken to affection for old Etonian propagandists, after all there…
There is one word the advertising industry really hates. In this word lies the root of all perceived evil. It’s only a little word but…
Adam Lury, one of the founders of the late, great and greatly missed HHCL, is perhaps one of our least recognised planning legends. The exponent…
Peter Mead, the co-founder of Abbott Mead Vickers, had a profound dislike for one particular word. An old school ad man from a modest background,…
David Ogilvy famously asked clients of his agency wanting to write their own work, “why keep a dog and bark yourself?” Half a century later…
Ok so its March and this is rather late off the rank. But better late than never. It just means we have 9 months not…
“Let’s face facts, Perce”, as Edmund Blackadder was constantly saying to his hapless companion, the division of labour in advertising agencies borders on the bizarre.…
The work, the work, the work. That’s the mantra by which we live and die in advertising. Good agencies are measured by the work they…
This is an article I wrote for the second edition of the New European. The New European is a fascinating publication, it was set up…
