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  • Richard Huntington
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Month: December 2008

Posted on14/12/200822/09/2014Articles and columns, Provocations

Calling time on digital’s cult of accountability

by Richard20 Comments on Calling time on digital’s cult of accountability

Occasionally I have the enormous pleasure of judging New Media Age’s Interactive Marketing and Advertising Awards. And a very splendid awards scheme it is too,…

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Adliterate has been delivering radical thinking for the brand advice business for 20 years. My intention is to take a more radical view of issues in order to solve deep seated problems and I set myself against orthodoxy in any form. Adliterate is also deliberately provocative, because life is more fun that way. Much of my thinking on brand strategy is now availble in Feral Strategy, my new book which is available here.

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