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Radical thinking for the brand advice business

Richard Huntington
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Posted on10/07/2025 Building Cohesion: The Power of Agreeing to Disagree 976 × 549

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Adliterate has been delivering radical thinking for the brand advice business for 20 years. My intention is to take a more radical view of issues in order to solve deep seated problems and I set myself against orthodoxy in any form. Adliterate is also deliberately provocative, because life is more fun that way. Much of my thinking on brand strategy is now availble in Feral Strategy, my new book which is available here.

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