Image courtesy of MrTruffle

I am bored witless by the ‘is blogging killing planning?’ debate now -it isn’t, end of story. But in a pathetic attempt to have the last word on the matter here is the very short opinion piece I did for UK ad bible Campaign.

The idea that blogging is killing planning is arrant nonsense. The main accusation is that it encourages people to share half thought through thinking. Well no shit, in a 2.0 world where you should always be in Beta test, this is the whole point.
The plannersphere is not a journal of record for the science of advertising it is a place where we try out our new thinking for the first time. It is a place where a planner like me can submit half-baked ideas to the collective intelligence of the online planning community for their scrutiny, contribution and improvement.
And it is a place where a planner from any part of the globe, can gain access to the best thinking in our discipline and support from a global community of planners.
Blogging isn’t killing planning it’s the best thing that has happened since the death of the overhead projector.

Right, now that is settled lets get on with embracing this wonderful new world. And how better than with Drew and Gavin’s Age of Conversation project to which I am contributing a chapter as are many of you.

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