Planning’s mid life crisis


Image courtesy of stoopidgerl.

Only planners would have spent the summer celebrating their 40th birthday. Unless I am very much mistaken, the creative fraternity aren’t given to marking Bernbach’s marriage between art directors and copywriters or account handlers to commemorating the launch of Microsoft Excel for Windows. But the Johnny-come-lately of the advertising community has always felt the need to prove its contribution and to celebrate its survival.

Now that’s what I call loyalty beyond reason


Ferret racing in the rain at this year’s Innocent Village Fete in London. Image courtesy of fimb

How many companies can get thousands and thousands of people to pay £7.50 to immerse themselves in the brand’s experience for a day even when it pours with rain. This brand goes from genius to utter genius.

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