A couple of nice chaps from a research agency called duckfoot popped by to see me recently with some research they had done on advertising and PVRs.
Real research mind - that is possibly rather helpful.
Welcome to adliterate
Adliterate is dedicated to providing radical thinking for the brand advice business.
It is concerned in the main by the future of advertising and the marketing communications industries, the impact of technology on communications and the nature of potent brands.
It takes a radical view in order to solve deep seated problems and it sets its self against orthodoxy in any form.