Adliterate has been delivering radical thinking for the brand advice business for over a decade. It is concerned with the future of advertising and marketing, the impact of technology and the nature of potent brands. It takes a radical view in order to solve deep seated problems and it sets its self against orthodoxy in any form. It also aims to be deliberately provocative.

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Monthly archive February, 2006

Fast forward ad disgrace

This is a film that forms part of the PVR speech - an ad break of Cannes winners sped up to X30 just in case someone out there still hasn't go the point yet.

Bonkers Mazda ad

An old HHCL mazda ad that was a little bonkers in a world of VCRs but may have fortold a way of engaging the PVR generation.

Advertising engagement – lessons from the PVR revolution

Bit of an aquired taste this but for those of you interested in some of the implications of the timeshifting revolution on ad engagement in general and pre-testing in particular here is the paper I gave to Admap's pretesting conference on the 9th Feb 2006. Don't all rush at once. I cover some perenial favourites of...