Bit of an aquired taste this but for those of you interested in some of the implications of the timeshifting revolution on ad engagement in general and pre-testing in particular here is the paper I gave to Admap's pretesting conference on the 9th Feb 2006. Don't all rush at once.
I cover some perenial favourites of...
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Adliterate is dedicated to providing radical thinking for the brand advice business.
It is concerned in the main by the future of advertising and the marketing communications industries, the impact of technology on communications and the nature of potent brands.
It takes a radical view in order to solve deep seated problems and it sets its self against orthodoxy in any form.