Adliterate has been delivering radical thinking for the brand advice business for over a decade. It is concerned with the future of advertising and marketing, the impact of technology and the nature of potent brands. It takes a radical view in order to solve deep seated problems and it sets its self against orthodoxy in any form. It also aims to be deliberately provocative.

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Monthly archive May, 2006

Aphorism toolkit

“You can lead a horticulture but you can’t make her think” Dorothy Parker I think aphorisms rock and make any strategy, presentation, brief, conversation go with a swing. So here is a little aphorism tool kit.

Combating cliche

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“Orthodoxy, of whatever colour, seems to demand a lifeless imitative style”. George Orwell

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