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  • Richard Huntington
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Month: December 2009

Posted on09/12/200907/10/2012Articles and columns

The price of everything and value of nothing

by Richard6 Comments on The price of everything and value of nothing

Image courtesy of Neato Coolville As brand builders we have always instinctively felt that the sales lever so beloved by consumers, the price promotion, was…

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Adliterate has been delivering radical thinking for the brand advice business for 20 years. My intention is to take a more radical view of issues in order to solve deep seated problems and I set myself against orthodoxy in any form. Adliterate is also deliberately provocative, because life is more fun that way. Much of my thinking on brand strategy is now availble in Feral Strategy, my new book which is available here.

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