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  • Richard Huntington
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Month: July 2011

Posted on04/07/201109/05/2012Brands

When brand stretch goes wrong – what Boots and the AA have in common

by Richard5 Comments on When brand stretch goes wrong – what Boots and the AA have in common

Nice emergency service, shame about the brand extrension. Image courtesy of Ruth Flickr. The Peter Principle maintains that “in a hierarchy every employee tends to…

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Adliterate has been delivering radical thinking for the brand advice business for 20 years. My intention is to take a more radical view of issues in order to solve deep seated problems and I set myself against orthodoxy in any form. Adliterate is also deliberately provocative, because life is more fun that way. Much of my thinking on brand strategy is now availble in Feral Strategy, my new book which is available here.

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